How we’ve let the digital/social revolution blind our approach to personalized communications and marketing. Scotty Monty shares tips on improving personalized communication.
Scott Monty was ranked by The Economist as number one atop the list of 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media. Alan Mulally, the CEO of Ford Motor Company, called him “a visionary.”
From 2008-2014, Scott was global head of social media at Ford Motor Company. In this function he advised activities across the company, from influencer relations to marketing support, customer service to internal communications and more. With another decade of experience in communications and marketing agencies, Scott has advised clients that include IBM Healthcare & Life Sciences, Coca-Cola, American Airlines, T-Mobile, GE Software and more. Scott also writes and co-hosts I Hear of Sherlock Everywhere, a news site and podcast dedicated to Sherlock Holmes.
Icebreaker
I’m a member of The Baker Street Irregulars, an 80 year-old literary society dedicated to Sherlock Holmes.
Think Like A Journalist Quote
Communication – the human connection – is the key to personal and career success. –Paul J. Meyer, Businessman
Success Quote
The more technology advanced we become, the more important fundamental human communication becomes. –Angela Arrant, Apple
Career Highlight
There’s no such thing as a straight line as a career. Gone are the days where people stay at jobs for decades and collect a pension; be prepared for changes and twists in your industry.
Scott started writing about technology in the early 2000s. He was trying to push social media when there weren’t any case studies to the companies he was working for. He got a break when he landed a social media job at Ford. Scott shares his career highlight from years at Ford to the development of his own company.
When It Didn’t Work!
“There was no road map for what we were doing…we were paving the road that was behind us.
Improving Personalized Communication
How we’ve let the digital/social revolution blind our approach to personalized communications and marketing.
1. Think like a customer
2. Remember the power of emotion and empathy
3. Think “should we?” before “can we?”
4. Understand the fundamentals of storytelling
5. Make your customers king/queen for a day
Remember, your message isn’t as important to the consumer as it is to the brand.
Multimedia Resource
TripIt.com
Book
The Confidence Game, Maria Konnikova
Contact
Mentioned In This Episode
Here are some links from the Reddit story
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