What is authority and why is it so important to your brand and website? Learn how to build authority using social and search. Martin Shervington shares how you do and master Google+. to build authority, reputation, and trust.
Martin Shervington is author, speaker and marketing consultant at PlusYourBusiness.com. He coaches individuals and consults businesses on marketing, and show you how to build your brand, engage your community, and increase your conversions.
He applies 15 years of psychology training to the field of marketing and communication. Using a blend of psychology and humor, he is a popular speaker and writer on communication, having also written several books on communication and coaching.
Icebreaker
I’m trained in standup comedy.
Think Like A Journalist Quote
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification. –Eric Schmidt, Google
Success Tip
Use Google+ to build your authority, reputation, and trust.
Career Highlight
Hear how Martin had a client pick him up in a helicopter to pick him up for his consulting job. Find out what lead to that and the impact it made on him.
When It Didn’t Work!
Don’t let anyone else run your finances for you. Hear what Martin experienced to learn this valuable lesson about his business.
How to build authority using Social and Search
- Build trust by getting face-to-face.
- Use Google+ hangouts.
- Do blabs.
- Ask people to share your content.
- Have a conversation with people online.
- Nurture your community.
- Answer questions in groups and on forums.
- Look at how you can serve brands. Invest in something that can help them. Make it about their brand.
- Write for other people’s blogs even if you don’t get paid. It will open the door to future work.
- Put out training courses.
- Use social listening tools. Listen to what people want, follow your passions, and help them be part of your business.
Multimedia Resource
Slack
Podcast
Chris Brogan
Contact
Martin Shervington’s website: Plus Your Business
Mentioned In This Episode
TBJA 100 Chris Brogan On Blogging, Entrepreneurship & Spirituality
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