How does finding your edge in business benefit you personally and your bottom line? Entrepreneur, Kayla Hollatz, shares you can evolve your brand and increase ROI with social media.
Kayla Hollatz is a community coach who helps creative entrepreneurs build sustainable, organically grown communities through content that connects. She is also the host of #createlounge, the first Twitter chat community for creative bloggers and entrepreneurs, and the author of Brave Little Bones. She can frequently be found fighting Minnesota winters with a cup of hot chocolate in hand.
Inside Scoop About Kayla Hollatz
For the thing most people don’t know about me online is that I am 6 feet tall. It seems to shock many people when we meet up in person!
Think Like A Journalist Quote
“Only ever doing what feels comfortable is a form of suicide.” ―Oli Anderson, Personal Revolutions: A Short Course in Realness
Success Quote
Dare to step into the industry you want. Challenge yourself and know that the advice you get should come from those who are also “going for it too”.
Career Highlight
Find out how Kayla’s Twitter account helped her get offered good agency jobs in her industry right out of college.
When It Didn’t Work!
Kayla became very adept at one social media platform but neglected others. She was awkward at first. She realized she needed to ramp up her knowledge and effort.
Finding Your “Edge” In Business
- List your strengths
- Use instagram as a micro-blog
- Acknowledge your weaknesses: what is a drain on my energy and what energizes me
- Listen to others and what they think you do well.
- Build a community. It will help you gain valuable insights.
- Always be cautious about who is giving you feedback…make sure they’re relevant.
Multimedia Resource
Asana
Book and Podcast
Big Magic, Elizabeth Gilbert and Magic Lessons Podcast
Contact
Mentioned In This Episode
Finding Your Edge In Business blog post
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