Building niche communities in the online world is important for all brands. Transmedia strategist, Erica Hargreave, shares her top tips on using storytelling to build your community.
Erica Hargreave is a Digital, Interactive and Transmedia Strategist and Storyteller with Ahimsa Media. As a pioneer in the space globally, Erica has been creating cross-platform media and immersive storyworlds before she knew there were terms for what she was doing. One of her niche markets is in the creation of digital and transmedia characters, having paved the way for their acceptance on the web.
She delights in creating storyworlds that blur the lines between reality and fiction, weaving her tales around the globe; and empowering students to create their own storyworlds at post-secondary schools in Canada, primarily through BCIT.
Think Like A Journalist Quote
“There is no greater agony than bearing an untold story inside you.” –Maya Angelou
Success Quote
It’s not all about me. It’s about my community.
Career Highlight
Erica was a biologist and educator who wrote a science TV series for children. She created an online character that became the start of something really big.
When It Didn’t Work!
Find out why you can’t let others tell you what your story is. Erica learned this in her when it didn’t work moment.
Building niche communities in the digital sphere
- Who community is and who you’re trying to reach.
- Have you identified the right audience for your story.
- Find content that audience is sharing and share it.
- Do a character sketch of who you are…what are adjectives that describe you. What do you want your audience to know about who you are. Write your bio.
- Write 5-10 posts so that you have a backstory to who you are.
Multimedia Resource
Smartphone
Podcast and YouTube Channel
Story Forward Podcast, Steve Peters
Dotto Tech
Contact
Mentioned In This Episode
TBJA 026 Nedra Kline Weinreich: How Transmedia Storytelling Can Grow Your Business
Thanks For Listening
I know that you have many choices when it comes to listening to podcasts. So, I want to say THANK YOU for choosing The Brand Journalism Advantage.
If you enjoyed today’s episode, please share it by using the social media buttons you see at the top and bottom of this page.
Also, I would love a review…it just takes a minute to share your opinion and rating for the The Brand Journalism Advantage podcast on iTunes. Your review means a lot to me and helps others find my show. The reviews also help with ranking of this show and they reviews are always read by me.
Please remember to subscribe to The Brand Journalism Advantage on iTunes, to get automatic updates every time a new episode goes live!
