Melissa Agnes shares insights on how to handle a crisis and why social media might not be the best platform to do it. Learn the top questions to ask to handle a crisis.
To use# or not during a brand crisis? What you really need to ask to answer that question.
Melissa Agnes is an internationally recognized crisis manager. President and co-founder of Agnes + Day Inc.. Melissa helps global brands and governments prevent and manage a wide range of issues and crises. Her client list includes government agencies, cities and municipalities, healthcare organizations, energy companies, global non-profits, financial organizations, and many others.
Melissa speaks worldwide to audiences including NATO, Ministries of Foreign Affairs, Ministries of Foreign Defense, Ministries of Health, as well as a wide range of private and public companies, universities and non-profit organizations. She has been honored to share the stage with members of the Ukraine government and the International Committee of the Red Cross. In 2015, Melissa gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.
Think Like A Journalist Quote
Every little thing counts in a crisis. Jawaharlal Nehru, the first Prime Minister of India
Success Quote – The Truth About Success
Our ability to achieve extraordinary results in the future lies in stringing together powerful moments one after the other.
Career Highlight
Hear how Melissa transitioned out of her previous career and became very well known in crisis management. Find out what propelled her to success.
When It Didn’t Work!
Melissa trusted some wrong people and got burned. She was having a hard time bringing in business and was relying on others to bring in . Find out how she overcame the personal and professional struggle.
How To Prepare Your Brand Now For A Crisis
- Depends on corporate culture.
- Crisis prevention best method for crisis management
- Issue negative event that occurs but doesn’t threaten organization over longterm
- Crisis does threaten organization over longterm
- Develop and strengthen relationship with stakeholders
- Crisis management stretches across every facet of a business
- Identify potential risks
- Have a governance model: who’s accountable, who declares crisis, who’s responsible for tasks
- Find ways to prevent.
- Understand “no comment” is not the answer.
- When to use social media? identify stakeholder groups: media, public, investors, employees, customers, clients, candidates
- Identify where you communicate with them.
[27:40]…cutout…firstly i would look at…
Multimedia Resource
Twitter. Buffer.
Book
The One Thing by Gary kellor
Contact
Three Steps To Crisis Communication
Mentioned In This Episode
TBJA 211 How To Use Crisis Communication Correctly: Using The Science Of The Mind, Elizabeth Edwards
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