Instagram is a thriving and yet under-utilized social media platform for building business by some brands. Find out how to attract leads using Instagram from Jenn Herman.
Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014 and 2015 and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium sized businesses that need to structure their social media strategies.
Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. She is the author of “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”.
Think Like A Journalist Quote
Instagram users have shared over 30 billion photos to date, and now share an average of 70 million photos per day. Source
Success Quote
#collaborationNotcompetition
Career Highlight
Jenn shares how she’s made her blogs award winners.
When It Didn’t Work!
Hear how Jenn’s personal and professional life presented challenges but also provided a new direction.
How To Attract Leads Using Instagram
- Any business can use Instagram and drive traffic to blog.
- Search for the right audience.
- Use the link in your bio.
- Track the link with a bit.ly link
- Use hashtags.
- Collaborate with others in your industry.
- Get shouts and give shout outs.
- Invite those who know you to tag someone in the comments.
- #TuesdayTips Tag someone in the comments below who would find this useful.
- Facebook Business Ad Manager
- Consistency is key.
- Audience must know they can trust you.
- Be true to who you are. Do what is inherently natural to you.
Case study: built entire business using Instagram alone. MB Designs
Multimedia Resource
Blog, Podcast
Contact
Instagram: @Jenns_Trends
Mentioned in This Episode
TBJA 214 How Businesses Can Generate Leads Using Instagram & Hashtags, Max Ball
TBJA 023 Sue B. Zimmerman: Instagram Tips For Insta-Success
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