Mike Kawula made his largest sale for one of his businesses using Twitter. Find out how to drive sales using Twitter and how you can create a personal brand that thrives on Twitter.
Mike Kawula is the CEO of Social Media startup Social Quant, a top ranked Twitter tool by Hubspot that helps you find the most relevant followers on Twitter that will interact with your brand. Michael is an entrepreneur whose last 2 businesses each hit 7 figures in under 3 years with his most recent being ranked the 144th fastest growing business in the US in 2012 by Inc. Magazine. He’s been featured on CNN, interviewed by Anthony Robbins and featured in over 100 publications over the last few years. He’s been an entrepreneur since 9/10/2001 and has a strong passion for startup marketing.
Think Like A Journalist Quote
“People will follow you for business purposes based on the value you provide them as a source of professional information and insight, but when it comes to doing business with you, they want to know what kind of person you are as well,” says David Erickson, vice president of online marketing for Karwoski & Courage. “Sharing your personality and what you’re like outside of your professional persona helps engender that trust.” See the article.
Success Quote
Imperfect action beats perfect inaction.
Career Highlight
Mike has always been an entrepreneur. This dates back to his paper routes and lemonade stands. Later he worked on Wall Street until 9/11/2000. Selling both of his businesses for top dollar at the age of 40.
When It Didn’t Work!
Mike started an online company and grew so fast. Paypal froze his account to audit it. Wanted an invoice for every invoice for the previous 30 days. He had $225,000 sitting there and couldn’t use until Paypal verified the account. Mike had bills stacking up. A series of mishaps started happening. Find out what he did and what he learned from this.
“The bulls, the bears make money…the pigs get slaughtered.”
How To Drive Sales Using Twitter
- Don’t use ninja tricks without first knowing the basics
- Create a good twitter cover…have a call to action
- Have a good bio. You don’t need hashtags. Tell a story.
- Link to Website or LinkedIn Profile.
- Take tweet that you want everyone to see and pin that to the top.
- The highest probability is somebody clicking on that link is when they first follow.
- Use advanced search section. Type in keywords and research the tweets and engaging when appropriate.
- Big brands often aren’t active on social media.
- Be good at social listening.
Multimedia Resource
Gmail.
Book
The Power Of The Subconscious Mind, Joseph Murphy
The Magic of Believing by Claude M. Bristol
Contact
Mentioned In This Episode
Cheryl Snapp Conner…writes for Forbes.
TBJA 147 How 140-Character Tweets Can Help Your Business, Peter Szymanski
TBJA 129 Peter Shankman On Customer Service: Making Your Brand Better Than The Rest
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