Cutting through the digital clutter is very difficult in today’s world. Author Jason Falls, shares his key insights on how to create holy-smokes moments in your marketing.
Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He leads strategy for Elasticity, an innovative digital agency that blends public relations, social media, mobile and SEO to help brands adjust and excel in an ever-changing marketing landscape. He is also the co-author of No Bullshit Social Media: The All Business, No-Hype Guide to Social Media Marketing.
Think Like A Journalist Quote
“Smart phones and social media expand our universe. We can connect with others or collect information easier and faster than ever.” –Daniel Goleman
Success Quote
Career Highlight
From sports journalist to brand journalist, hear what Jason did to reposition a brand he worked for and why it’s so meaningful to him. Hear the battle he had to fight and which award it won him.
When It Didn’t Work!
Jason launched a campaign and during that process of creating the content marketing he learned a valuable lesson. Find out what the product was and how it could’ve turned out better.
How To Create Holy-Smokes Moments & Measure Social Media Success
[14:33] a holy smokes moment is….
- Know your audience.
- Where does your audience focus its attention? what do they consume? Which influencers do they like?
- Create a holy-smoke moment based on that research.
- Measure social media success with real goals.
Multimedia Resource
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Youtility, Jay Baer.
Mentioned In This Episode
Hourly Workforce Study by Red e App
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