Joyce Sunila is a journalist who specializes in working with doctors to share their stories. She gives tips on how to attract clients to your brand with more authentic writing.
Joyce Sunila began her career as a journalist in Los Angeles covering movies, books, feminism, parenting, health & wellness and more for major publications. for the Los Angeles Times, Reader’s Digest, Women¹s Health, Redbook, and more. She writes syndicated columns. In 2005, Joyce started a business for aesthetic doctors. Practice Helpers provides online content to a select group of cosmetic surgeons who view aesthetic recovery as a form of healing.
Think Like A Journalist Quote
“Your writing voice is the deepest possible reflection of who you are. The job of your voice is not to seduce or flatter or make well-shaped sentences. In your voice, your readers should be able to hear the contents of your mind, your heart, your soul.” –Meg Rosoff
Career Highlight
Joyce was a journalist in LA but needed more income. She wrote medical pieces and decided to specialize in plastic surgery. Find out how she’s helped clients get more business and …helped them retain business instead of always chasing new business.
When It Didn’t Work!
Joyce took an online writing course. Get rid of all of your toxic clients. Hear how she learned to deal with toxic clients and what it did to her business.
How To Make Your Writing More Authentic To Increase Engagement
- Don’t be corporate.
- Don’t hide your emotions. Be real.
- Think like a film director
- Have a beginning, middle, and an end.
- Get rid of big words. Keep it simple
- Use short sentences. Declarative sentences.
- Use contractions. Don’t make it complicated.
- Study writers who make it simple: Raymond Chandler, Ernest Hemingway
- Share your high-emotion moments to draw out information from your interviewee.
- Don’t sell and discount.
Multimedia Resource
Book
Love Is The Killer App, Tim Sanders
Contact
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