Everyone in business needs to write but writing well requires practice to keep that muscle developed. Journalist, Jaclyn Einis, shares her top tips on how to improve your writing skills.

Jaclyn Einis is a freelance journalist focused on food, drink, travel, sustainability, and the arts. She’s also a versatile copywriter and brand storyteller. Jaclyn has worked as a copywriter at Fab.com and on the marketing teams of Food & Wine magazine, Brant Publications, OpenSky, and more.

“I see the forest for the trees, but I also notice the chipmunk skittering across a branch, the crunch of leaves, the smell of pine, and would like to know if those mushrooms are edible.” –Jaclyn Einis

Think Like A Journalist Quote

You’ve got to love what you do to really make things happen.” –Billionaire, Philip Green

Success Tip

Take a travelers mindset home with you.

How To Improve Your Writing Skills

1. Listen. Let people speak and tell their story.
2. Through listening you’ll find other stories or change the direction of your story.
3. Make your interviewee comfortable so that you get the best quotes and interview.
4. Don’t pepper your story with quotes. Paraphrase when possible and use quotes when it must be said by the interviewee.
5. Find a nugget of information to carry the story. Develop the content around it.
6. Don’t give everything in your story equal weight.

Multimedia Resource

Laptop

Book and Documentary

Four Fish, Paul Greenberg

Jiro Dreams Of Sushi, documentary

Mentioned In This Episode

Things To Do In Bangkok

Coming Down From Traveler High

World Wide Opportunities On Organic Farms (WWOOF)

TBJA 157 How To Write Press Releases That Get Seen, Mickie Kennedy

Contact

Jaclyn Einis Portfolio

Twitter @JacAttack212

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