How to communicate your brand message. Mel DePaoli shares brand message insights and consumer engagement strategies. Find out what you should be doing to win clients.
Mel DePaoli works with companies and organizations to create a brand experience that leverages communication strategies, an organization’s culture, branding, and marketing. She has in-depth knowledge of how culture, branding and operations intersect to impact a company’s bottom line and influence your community. By providing anecdotal and research-based information, unique to each client, she enables them to understand how subtle changes can be implemented to ensure your business’s success.
Think Like A Journalist excerpt
“People think in stories, not statistics, and marketers need to be master storytellers. But to encourage your audience to take action, you need to move beyond storytelling to “story-doing.” Huffington Post provides a platform for anyone to discuss the issues that matter to them. Instead of spending money on media buys, offer people a platform to share their stories about your brand.” Read the full article.
Success Tip
Career Highlight
Mel followed her passion which brought her to her career and the discovery of an important part of successful brand messaging.
When It Didn’t Work
Mel shares she had to learn to filter the advice that she was taking in during the course of her entrepreneurial career. Not all advice should be taken. Find out what Mel learned.
Top Tips
- What is your story? Who are you telling it to? What are you telling them?
- Consumers are people. They don’t like to be talked at. They want to be talked with.
- Be short, succinct, and powerful in conversation.
- Talk in a way that technology can understand but remember that people are the ones who choose to buy or not.
- Make your buzz words and keywords work for your site and brand but make sure your content is written in a people-friendly way.
- Social media creates the perception that the world revolves around you. BUT, you must engage with others to get your audience to engage with you.
- Be consistent. Make it easy for people to do business with you.
- Make others understand what you’re offering.
- Don’t make the mistake of assuming that your clients understand the details about your industry.
- Keep conversation easy to understand and bite-sized. Allow clients to ask questions.
“If there is some point you haven’t thought about, be thankful if it is brought to your attention.”― Dale Carnegie
Multimedia Resource
Book
Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
Resource Links
TBJA 014 Larry Light: How He Turned Around McDonald’s Using Brand Journalism
TBJA 067 Marc Guberti: Teenager Entrepreneur Attracts 250,000 To Website
#ShowtheFridge (use hashtag in Periscope app)
Contact
