storytelling
TBJA 052 Barak Kassar: Creating Your Unique Selling Proposition
Barak Kassar shares tips on sharing your story about your unique selling proposition builds your business and creates awareness with customers who may have never heard of your brand before. Share This Show Barak Kassar
Air Wick & Patagonia: Prove They Get It With Two Latest Videos
Yes, your brand has a story. I know this because, if an air freshener and a clothing company can produce touching and compelling stories, then I'm quite confident that your
TBJA 040 Sarah Mitchell: A Scary Drop In Web Traffic Delivered A Valuable Lesson
Sarah Mitchell shares how chasing the wrong audience, even though the social media numbers were good and increasing, wasn't producing the right results. Find out how Sarah changed direction and created greater
TBJA 039 Marcus Sheridan: How An Article Saved His Business From Bankruptcy
Marcus Sheridan is an entrepreneur who is known as the Web Marketing Guru. He for his pool company, he created the most visited swimming pool Website in the world which
TBJA 038 Ed Carpenter: Three Key Elements To Tell Your Story
Ed Carpenter shares three key elements of storytelling to help brand your company. How he successfully transitioned out of the newspaper business and into brand journalism. Ed Carpenter has been a storyteller
TBJA 029 David Schmitke: Don’t Be Afraid To Tell Your Story
David Schmitke, a former TV News Anchor gives tips on making videos for your business. How to engage your audience with storytelling. Plus, examples of how to craft a story using
What’s Your Why? Effectively Telling The Why In Your Videos
Every story has a why? Finding your why is part of good storytelling. The why evolves from the connection between head and heart…a combination of logic and emotion. I'm Phoebe Chongchua,
TBJA 012 Heather Head: Key Brand Journalism Tips & Building A Successful Company
Heather Head reveals three key brand journalism tips. Plus how to find clarity in your work and how she successfully built her company, Scopcity. Heather Head is a Nationally published author with more
TBJA 001: What To Expect On The Brand Journalism Advantage Podcast
Welcome, Brand Journalism Community. Thank you so much for joining me for episode 1 of The Brand Journalism Advantage Podcast...I'm your host, Brand Journalist Phoebe Chongchua. You can learn more
Brands Use TV & Smartphones To Engage Consumers
The Second Screen A Companion To TV Watching The “second screen” (tablets, smartphones, PCs) which some argue is rapidly becoming the first screen, is part of our core experience as humans,
Why Storytelling Is The Future For Branding Your Company
"Tell me a story..." Anyone with kids or who is used to being around children, has heard this request repeatedly, I’m sure. We never really grow out of the “tell-me-a-story” stage.