“Newspapers are going to go downhill. Most newspapers, the transition to the internet so far hasn’t worked in digital." –Warren Buffett If you haven't seen John Oliver's riff on the state of
How to build brand & freelance business with relationship marketing. Freelancer, Leona Devaz shares her tips for developing the art of relationship marketing and why you have to go broad and
Ian Lyons, a digital director, shares why you must learn to ask WHY repeatedly. Plus, how a brand journalism campaign changed a hotel's culture, its products, and services, and positively impacted
Lars Bredahl is a digital marketer for First Bank. He shares how to use resources within your own company to build your brand. How Lars is building a new community for
Jerome Knyszewski is a LinkedIn expert strategist. He shares how to become a social influencer and how to use LinkedIn for business success. Why your brand must be on LinkedIn. Share This
Larry Kim is living every entrepreneur's dream. He developed his own software and then raised millions of dollars in venture capital in two rounds. You'll be amazed by how he
Barak Kassar shares tips on sharing your story about your unique selling proposition builds your business and creates awareness with customers who may have never heard of your brand before. Share This Show Barak Kassar
Yes, your brand has a story. I know this because, if an air freshener and a clothing company can produce touching and compelling stories, then I'm quite confident that your
Steve Horowitz gives critical tips for succeeding even in very lean times. How getting uncomfortable can provide significant lessons and opportunities for success. Learn about his new business and how
Sarah Mitchell shares how chasing the wrong audience, even though the social media numbers were good and increasing, wasn't producing the right results. Find out how Sarah changed direction and created greater
David Siroty on how to keep consumers engaged even after the sale; staying relevant to consumers. Coldwell Banker Real Estate uses journalistic-storytelling to stay top-of-mind with its buyers and sellers.
Graham Robertson gives tips to make consumers fall in love with your brand. Understand the importance of brand positioning statements, defining your consumer, and speaking the language of benefits to show
Mark W. Schaefer shares how to target your audience on Twitter and gain followers who love your business. Plus, how a journalism background is the backbone for marketing today and what you
David Schmitke, a former TV News Anchor gives tips on making videos for your business. How to engage your audience with storytelling. Plus, examples of how to craft a story using
Kirk Cheyfitz gives us the inside scoop on journalistic storytelling and the art of blending it with marketing to create effective stories that reach consumers. How adding a brand journalist to
Joey Bushnell is an entrepreneur with practical advice on producing content and then getting that content seen on the Web. In this episode, he gives tips on social media and producing high-quality, unique content
Nedra Kline Weinreich shares the influence transmedia story-telling has on consumers and how it is used to successfully build a brand. If you don't know what transmedia storytelling is, you must tune in to
Douglas Burdett explains why it's important to hire a brand journalist and how niche blogs attract consumers. Plus how to not only Think Like A Journalist but also think like
Elizabeth Sanchez is a former TV News Anchor. She's also an author and brand journalist. In this episode of TBJA, she shares how to capture the emotions in a story and
Ed Alexander shows how graphics and LinkedIn can help rapidly grow your brand. Plus how he used brand journalism to help turn his now health around. Ed Alexander is a sales, marketing
Rakhal Ebeli, a former TV News Reporter, shares how he founded the company Newsmodo that helps match journalists with companies that need content created for their organization. He shares his journey into entrepreneurship
Bill Belew has started two successful businesses in Japan and Russia. In this episode, he talks about his experiences abroad and tells you how to organically reach millions of visitors through
Hamid Ghanadan has dedicated his career to understanding the scientific mind and the culture of science. A Biochemist himself, he has spent the past 18 years understanding how scientists think,
Mark Gurman talks about his early experiences as a journalist and how he has run an extremely successful blog at a young age. Tune in to this podcast to find
Brand Journalism started decades ago but today it has even greater significance in marketing. Hear Larry's interview with me about using brand journalism to successfully rebuild the McDonald's brand.
Mitchell Stephens is a forward-thinking journalist and professor who challenges traditional rules and, in this podcast, he delivers insight on the changing world of journalism and what it means to
Heather Head reveals three key brand journalism tips. Plus how to find clarity in your work and how she successfully built her company, Scopcity. Heather Head is a Nationally published author with more
Angela Tague talks about how to connect with consumers to build trust and how freelance writers can get great leads through social media. She also shares how she had to overcome health
Amani Channel, a former TV journalist, shares how to find stories within a company, create video content, and use it to build trust with consumers and increase business. Amani Channel is a broadcaster, an
Lisa Arledge Powell gives advice on how to have more success at getting information to the public on a much larger scale using brand journalism and traditional media collaboration. She
Ian Dyason is the founder and CEO of A I Training & Consulting. Ian is a strategic thinker who developed a strategic decision-making program that uses strategic thinking to make
Susan Fowler is a leading business consultant and covers key points from her book Why Motivating People Doesn't Work and What Does. She shares her experience with brand marketing and the
Tomas Kellner uses powerful storytelling as the Managing Editor for GE Reports. He turned the company's website into a powerful tool to communicate to audiences worldwide. He shares how GE
Blank page. Type something…anything…take a phone call, answer email, open mail, stare at the wall. FRUSTRATION. Take the frustration out of writing. Maybe you need a fruit basket…or at least an
David Lyons founder of Bishop-Lyons Entertainment, talks about creating a successful sports reality show without previous experience in selling to TV Networks. "All you need is one YES!" He got the
Richard Jurek is a marketer and co-author of Marketing The Moon: The Selling of the Apollo Lunar Program. He talks about NASA's historic marketing and brand journalism campaign that swept the nation,
When you look in the mirror do you see a content creator? Is your company a powerhouse of ideas and solutions leading consumers to your brand? If not, take action
Susie Romans is an Online Business Expert who shares how she transitioned out of a job into entrepreneurship, launched a successful blog, created digital products, and attracted four million visitors
Nick Paranjape successfully transitioned from a 20-year career in TV News to Brand Journalism for a hospital that didn't even know the term. Hear how he convinced the company to
How Knowledge Can Hurt Business–when "knowing" weakens your message... Have you ever gone to a party and been talking to someone about their company when you suddenly realize you're not understanding
You’re a business owner and several consultants have told you that you have to have a blog, be on Twitter, Facebook, Google+, LinkedIn, Pinterest, Instagram, Foursquare, and more. You also
The Second Screen A Companion To TV Watching The “second screen” (tablets, smartphones, PCs) which some argue is rapidly becoming the first screen, is part of our core experience as humans,
The company famous for telling us to “Just Do It!”…Nike– just did it! Just before the World Cup they released the spot shown below in the video. It’s fine storytelling
"Tell me a story..." Anyone with kids or who is used to being around children, has heard this request repeatedly, I’m sure. We never really grow out of the “tell-me-a-story” stage.