Storytelling is becoming the buzz word for new marketing but not all businesses are as excited about it. Find out how to tackle problems brand journalists face in traditional organizations from storyteller, Christoph Trappe.
Christoph Trappe is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogger and author. His digital initiatives have been recognized globally. He is currently helping hospitals across the United States share their authentic stories. The IMA named him Internet Marketer of the Year in 2015.
Think Like A Journalist Quote
The world is shaped by two things — stories told and the memories they leave behind. —Vera Nazarian
Success Quote
Content is King but distribution. right-interested community.
Career Highlight
Hear how Christoph went from journalism into brand journalism and why he thinks the story matters so much. Also find out why a decision in his youth is, perhaps, his career highlight.
When It Didn’t Work!
An interesting story about missing a step. Listen to find out what Christoph says about formulas and brand journalism stories.
Top Tips
- Bring someone in who can do the right level
- Have the right team
- Get buy-in
- Get a budget
- Measure what’s working
- Share with others involved
- Get them to trust you: They must trust you.
Multimedia Resource
WordPress app and Periscope
One book, documentary, or Internet Channel to watch?
Contact
Thanks For Listening
I know that you have many choices when it comes to listening to podcasts. So, I want to say THANK YOU for choosing The Brand Journalism Advantage.
If you enjoyed today’s episode, please share it by using the social media buttons you see at the top and bottom of this page.
Also, I would love a review…it just takes a minute to share your opinion and rating for the The Brand Journalism Advantage podcast on iTunes. Your review means a lot to me and helps others find my show. The reviews also help with ranking of this show and they reviews are always read by me.
Please remember to subscribe to The Brand Journalism Advantage on iTunes, to get automatic updates every time a new episode goes live!
