The Brand Journalism Advantage (TBJA)
Updated: 10/2/205
At The Brand Journalism Advantage (TBJA), your privacy is important to us. This Privacy Policy explains what information we collect, how we use it, and the choices you have under California law (CCPA/CPRA), as well as other applicable privacy regulations.
1. Information We Collect
We collect the following types of information:
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Analytics Data (via Google Analytics 4): Device type, browser, IP address (anonymized where possible), pages visited, time spent, and general usage trends.
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Contact Form Information: Name, email address, and any other details you choose to share when contacting us.
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Affiliate Links (Amazon Associates): If you click an Amazon affiliate link on our site, Amazon may collect information about your visit and purchases. We do not receive your personal purchase details, only potential commissions.
2. How We Use Your Information
We use your information to:
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Understand how visitors use our site and improve user experience.
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Respond to inquiries submitted through our contact form.
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Support affiliate marketing relationships (e.g., Amazon Associates).
3. Sharing of Information
We do not sell your personal information. We may “share” limited information as defined under California law:
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With Service Providers: Google (for analytics) and WordPress plugins (for site functionality).
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With Affiliate Partners: Amazon may place cookies when you click an affiliate link.
Each third party has its own privacy policy.
4. Cookies & Tracking Technologies
We use cookies and similar technologies to:
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Enable site functionality.
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Measure analytics via GA4.
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Track affiliate link clicks (handled primarily by Amazon).
You may adjust cookie preferences at any time using our [Cookie Settings] (link to WP Consent preference center).
5. Your Privacy Rights (California Residents)
If you live in California, you have the following rights under the California Consumer Privacy Act (CCPA/CPRA):
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Right to Know: Request information about the categories and specific pieces of personal data we collect.
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Right to Delete: Request deletion of your personal information (subject to exceptions).
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Right to Correct: Request correction of inaccurate data.
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Right to Opt-Out of Sale/Sharing: While we do not sell your personal data, California law may treat analytics or affiliate links as “sharing.” You may opt out using the link below.
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Right to Non-Discrimination: We will not deny services or provide different quality if you exercise your privacy rights.
6. Do Not Sell or Share My Personal Information
California residents have the right to opt out of the sale or sharing of their personal information under the California Consumer Privacy Act (CCPA/CPRA).
You can exercise this right at any time by selecting “Do Not Sell / Share My Personal Information” from the link in our website footer or by adjusting your preferences using the cookie settings button displayed on our site.
7. Data Retention
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Contact form submissions: retained only as long as necessary to respond.
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GA4 analytics: retained per Google’s default settings (currently up to 14 months).
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Affiliate clicks: managed by Amazon, per their retention policy.
8. Security
We use SSL encryption and limit access to personal data to protect your information. However, no system is completely secure.
9. Children’s Privacy
Our site is not intended for children under 16, and we do not knowingly collect data from them.
10. Changes to This Policy
We may update this policy periodically. Any changes will be posted on this page with an updated “Effective Date.”
11. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:
info@livefitfilms.com or call us 858.259.3646