Storytelling Can Grow Your Business, Nedra Kline Weinreich, TBJApodcast 26

Headshot of Nedra Kline Weinreich Nedra Kline Weinreich shares the influence transmedia story-telling has on consumers and how it is used to successfully build a brand. If you don’t know what transmedia storytelling is, you must tune in to learn how it can help your business.

Nedra Kline Weinreich is the president and founder of Weinreich Communications. Since 1995 she has been helping nonprofits and public agencies create positive health and social change through social marketing and transmedia storytelling strategies. Nedra is the author of Hands-On Social Marketing: A Step-by-Step Guide to Creating Change for Good and is a faculty member at the UCLA School of Public Health. Nedra started the Transmedia for Good Network and writes about social marketing and storytelling at the Spare Change blog. She has particular expertise in research and evaluation, and has worked on issues such as mental health, unintended pregnancy, education reform, tobacco prevention, human trafficking and environmental issues.

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Think Like A Journalist Quote

“Storytelling is an act of cultural preservation. From drawing  on a cave wall to commenting on a friends FaceBook staus, the desire to share information is innate.”  ~Jenae Jane via Sparksheet.

Success Tip or Quote

From his series Gaping Void

Career Highlight

Involved in marketing the issue of human trafficking and modern-day slavery.

Brand Journalism Advice
  • Social marketing /transmedia storytelling is using the same techniques you use to market a business, but applying it to selling behaviors to create positive change in people’s lives.
  • Use communication to change people’s behaviors.
  • Make sure your advocate/spokespeople are trained to talk to the media.
  • Hire a media coach to effectively communicate your message.
Multimedia Resource

Twitter

Multimedia Book, Documentary, Channel

Made To Stick, Chip and Dan Heath

Resource Links

Social-Marketing.com

East Los High (Hulu) – example of transmedia storytelling in the media

Transmedia Storytelling article

Contact

 Nedra Kline Weinrich’s LinkedIn

Twitter @Nedra

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Nedra Weinreich on The Brand Journalism Advantage Podcast (photo collage)
Click to listen in iTunes

Phoebe Chongchua
Phoebe Chongchua

I'm a Digital Creator, Brand Journalist, and Marketing Strategist. Let's boost your online presence, increase website traffic, and grow a thriving online community with a smart strategy. I can streamline your business by managing your projects, setting up systems and processes, and helping hire the best people. Check out my podcast, "The Brand Journalism Advantage," on iTunes and at ThinkLikeAJournalist.com.