Learn the four characteristics that will connect you with influencers from behavioral scientist, Jon Levy. Also, why thinking in the shower really does produce good ideas.
Jon Levy is a behavioral scientist best known for his work in Influence, networking, and adventure. He is affiliated with Kellogg School on Management doing research out of C Lab. He is the author of The 2 AM Principle: Discover the Science of Adventure, and the Founder of The Influencers, Inc, a secret dining experience and private community whose membership includes industry leaders ranging from Nobel laureates, Olympians, and celebrities, to executives, editors-in-chief, and even royalty.
Jon Levy is a behavioral scientist best known for his work in Influence, networking, and adventure. He is the author of The 2 AM Principle: Discover the Science of Adventure, and the Founder of The Influencers Dinner, a secret dining experience that has been attended by hundreds of industry leaders including Nobel laureates, Olympians, celebrities, executives, royalty, and more.
Icebreaker
I was crushed by a bull in Pamplona.
Think Like A Journalist Quote
“It’s hard to do a really good job on anything you don’t think about in the shower.” —Paul Graham, YCombinator co-founder Click to Tweet.
Success Quote or Tip
The fundamental element that defines the quality of our lives are the people we surround ourselves with and the conversations that we have with them.
Career Highlight
When Jon was in eighth grade he learned something shocking that would change his life forever. The heartbreaking lesson made him more successful.
When It Didn’t Work
When Jon first started the Influencers community he had a hard time with it. Jon didn’t grow up in in America so he didn’t completely understand the culture. He had to learn the language of “community”. Find out what went wrong and what Jon learned from it.
Top Tips Four Characteristics that Connect You with Influencers
Understand and empathize with influencers. Everyone wants influencers’s social clout, time, expertise, access, and money. To understand influencers and get them to trust you do the following:
Give without any expectation in return.
Novelty: show them something novel: anything that’s new and different, the brain responds differently and makes want people to explore it.
Curation: create opportunities for influencers to spend time with other exceptional influencers.
Create awe/wonder: this makes people “re-evaluate their place in the Universe”.
What is one piece of technology, video, multimedia equipment, or app that you just can’t live without?
Streak extension for Gmail.
One book, documentary, blog, podcast, or Internet Channel to watch?
Louis Howe Podcast, The School of Greatness
Influence: The Psychology of Persuasion, Revised Edition
Get a free audiobook when you try Audible free for 30 days: www.audibletrial.com/TBJApodcast
OR to get a physical copy of the book…click the book title.
It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. ?
Contact
The 2 AM Principle: Discover the Science of Adventure
Mentioned In This Episode
Thanks For Listening
I know that you have many choices when it comes to listening to podcasts. So, I want to say THANK YOU for choosing The Brand Journalism Advantage.
If you enjoyed today’s episode, please share it by using the social media buttons you see at the top and bottom of this page.
Also, I would love a review…it just takes a minute to share your opinion and rating for The Brand Journalism Advantage podcast on iTunes. Your review means a lot to me and helps others find my show. The reviews also help with the ranking of this show and they reviews are always read by me.
Please remember to subscribe to The Brand Journalism Advantage in iTunes, to get automatic updates every time a new episode goes live!
