Attracting Consumers Through Niche Blogs, Douglas Burdett, TBJApodcast 25
Listen to the Episode Below (00:44:17)
Apple PodcastsGoogle PodcastsPlayer EmbedShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on Androidthebrandjournalismadvantage.com/feed/podcast/SpotifyGoogle Podcasts
Brand Journalism, Marketing & More



Douglas Burdett on The Brand Journalism Advantage Podcast (headshot)Douglas Burdett explains why it’s important to hire a brand journalist and how niche blogs attract consumers. Plus how to not only Think Like A Journalist but also think like a consumer.

Douglas Burdett is a graduate of Virginia Military Institute and was a U.S. Army artillery officer for three years in Germany. After earning his MBA, he worked in New York City on Madison Avenue at top 10 agencies JWT and Grey Advertising. In 2001, he founded his company, Artillery. He is listed on B2B Marketing Insider’s Top 50 B2B Marketing Influencers On Twitter.

 

Share this Show

@ArtilleryMarket on attracting consumers via niche blogs & how to think like a consumer.

Tweet This

Think Like A Journalist quote
“The future belongs to businesses that become the media, & #brandjournalism means you cover your biz & industry like a reporter.” ~Ragan’s PR Daily.

Tweet This

Success Tip Or Quote
“Opportunity has spread its wheres before you.  Step up to the front. Select what you want. Create your plan. Put the plan into action and follow through with persistence.” ~Napoleon Hill.

Tweet This

Find your passion and chase it. @ArtilleryMarket

Tweet This

Career Highlight
Brand Journalism Advice
  1. Define your buyer persona.
  2. What obstacles are there?
  3. Content is King; Context is Queen.
  4. Solve problems for your consumers.
  5. Have lead capture software.
  6. Track your efforts to see which posts and content generates leads and close sales.
  7. Explore the lifetime value of a customer and what’s the cost of acquiring the customer.
  8. Post to your Website first.  
    “Don’t build your house on rented land.” @ArtilleryMarket

    Tweet This

Multimedia Resource

Blogging software. WordPress.

Book, Documentary, Podcast, Internet Channel

The New Rules Of Marketing and PR, 4th edition (or most recent edition), David Meerman Scott

Real-Time Marketing & PR, David Meerman Scott

Platform: Get Noticed In A Noisy World, Michael Hyatt.

TBJA 004: Richard Jurek On Selling The Moon & NASA’s Historic Marketing & Brand Journalism Campaign

Resource Links

Free eBook: 6 Marketing Metrics Your Boss Actually Cares About 

Measuring The Effect Of Your Marketing On Sales

Ogilvy On Advertising, David Ogilvy

Control, Alt, Delete: Reboot Your Business, Mitch Joel

Michael Gass, Fueling Ad Agency New Business

TBJA 018 Bill Belew: Using Web Content To Increase Traffic & Business

BuyerPersona.com

TBJA 019 Rakhal Ebeli: Connecting Brands & Journalists Via Newsmodo

“Hit the publish button.” @BillBelew

Tweet This

TBJA 004: Richard Jurek On Selling The Moon & NASA’s Historic Marketing & Brand Journalism Campaign

Contact

Twitter: @ArtilleryMarket

Marketing for Defense Contractors

Twiter: @DouglasBurdett 

Share this Show

@ArtilleryMarket on attracting consumers via niche blogs & how to think like a consumer.

Tweet This

Douglas Burdett on The Brand Journalism Advantage Podcast (photo collage)
Click to listen in iTunes
brand journalism douglas burdett how to attract consumers with niche blogs
Phoebe Chongchua
Phoebe Chongchua

I'm a Digital Creator, Brand Journalist, and Marketing Strategist. Let's boost your online presence, increase website traffic, and grow a thriving online community with a smart strategy. I can streamline your business by managing your projects, setting up systems and processes, and helping hire the best people. Check out my podcast, "The Brand Journalism Advantage," on iTunes and at ThinkLikeAJournalist.com.

What Do You Think?

    1 Response to "TBJA 025 Douglas Burdett: Attracting Consumers Through Niche Blogs"

Leave a Reply