Chuck Patterson shares his successful professional athlete career journey and how he learned a valuable lessons in sports branding after losing a major sponsorship. Plus what a great white shark did for his career.
Chuck Patterson is a professional athlete from California. For the past 25 years he’s been an all around sportsman including extreme skiing, snowboarding, windsurfing, kiteboarding, big-wave surfing, and stand-up paddle boarding. Chuck says, “Dropping off a cliff and skiing out the bottom is the same as dropping a 70-foot wave and outrunning an avalanche of water.”
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Think Like A Journalist Quote
~Brian Tracy author, speaker & career development expert.
Fitness Habit
Chuck realized that physical fitness is as important as his mental fitness. Listen to hear how he trains each day to prolong his professional sports career.
Career Highlight
While Chuck has many career highlights, he shares his story about how his eyes were opened to the power of Social Media after he captured footage of a great white shark circling his surf board.
Life Lesson
Find out why Chuck lost out on a sponsorship opportunity with a major company and how it turned his business around.
Brand Journalism Advice
Be relevant.
Be transparent.
Study the company and understand its core message.
Cause marketing increases opportunity to connect and motivate consumers to take action.
Multimedia Resource
iPhone
Book, Documentary, Internet Channel To Watch
Discovery Channel
National Geographic
Resource Links
OceanMinded: Live. Protect. Respect.
Chuck’s Viral Video: Me, My Shark and I
Director Mike Tollin, La Costa Film Festival
Contact
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