4 Resources To Make Sharing Easy For Your Website Visitors
Have you ever tried to share a post or video from a website and when you click the share button, it populates the link but the copy doesn’t match the
Blog
Tips for a Successful Podcast Interview
The best interviews come from doing the most research on both your guest and the topic ahead of the interview. Find something unusual, little-known about your guest that you
Internet Marketing Lead Generation Ecosystem
If you go to the doctor for any reason, he or she will check your mouth and throat, even if your symptoms don’t seem to have anything to do with
The Nuts & Bolts Of Building Your Lifestyle Brand With Story
The concept of a story has been crucial throughout history. Without a story, people don’t remember information as well or make the same kind of emotional connection. Many brands
Traditional Media Losing Journalists To The New Publishers: Corporations
“Newspapers are going to go downhill. Most newspapers, the transition to the internet so far hasn’t worked in digital." –Warren Buffett If you haven't seen John Oliver's riff on the state of
Build Your Brand Storytelling Skills
From the days of the town crier, it's been a mission for those whose job it is to share the News, share stories that matter. Stories that are interesting and desired
5 Must-Have Apps For Creating Branded Content
I was traveling recently to Sin City and couldn't have gotten by without my mobile apps in Las Vegas where it seems no one sleeps! They keep me productive even
What Brands Can Learn From TV Sweeps Periods
Four times a year in the TV news industry since 1954 there is a short period of time when programming changes on TV. Viewers can usually spot this time even
How To Double Your Chances Of Getting Your Brand Story In The News
Today’s journalists have far more resources available to them than when I first set foot in my very first radio and TV newsroom in the late 1980s. Back then, paid news
How To Rank Higher In Google Search Using E-A-T
How is business for you? Could you use more PR? Are you getting the traction you want with your community? Are you building your online authority? All questions I discuss with clients
Keep On Keepin’ On: Your Goal Is Attainable
Every so often I re-read a magical book that helps calibrate my mental attitude and makes sure that I'm fine-tuned for success. This book isn't very long and in I
The 5 Ps of Creating An Inbound Marketing Strategy
The 5 Ps of Creating An Inbound Marketing Strategy: learn how to create content that positions your brand as an expert authority in your market. One of the toughest things for
Why Your Press Release Won’t Get You Press
I can summarize this in six words: they’re fact holders and not storytellers. If you want to attract the press, especially traditional media attention, you have to tell a story worthy
Persevere Or Quit: When Should Entrepreneurs Pull The Plug?
When should entrepreneurs pull the plug? It’s a powerful question that, if you get the answer right, can be the difference between great financial success or potentially lots of headaches, financial
Air Wick & Patagonia: Prove They Get It With Two Latest Videos
Yes, your brand has a story. I know this because, if an air freshener and a clothing company can produce touching and compelling stories, then I'm quite confident that your
The Meaning Of Life Is Found In Giving Thanks
The meaning of life came to me in an email-a message. The 18-year-old nephew of a dear longtime friend of mine suffered heart failure recently. The next door neighbor was
What To Include In Your Call-To-Action (3 of 3 video series)
In a perfect world…what do you want your audience to do? Hi, I’m Phoebe Chongchua with your Fit Biz Tip. This is the third video in a series of three that
What’s Your Why? Effectively Telling The Why In Your Videos
Every story has a why? Finding your why is part of good storytelling. The why evolves from the connection between head and heart…a combination of logic and emotion. I'm Phoebe Chongchua,
Hook Viewers: Creating Powerful Videos From The Start
Opening lines are often underrated, and overlooked. But, don’t kid yourself, they’re vital. In TV newscasts, now, even in podcasts, you’ll hear an opening line from the interviewee before the
How To Get Consumers On Instagram
"Anybody in business with a pulse better be on Instagram. There is no reason they shouldn't be on it. Even lawyers, doctors, and accountants. It's a digital scrapbook where you
How To Become A Trusted Expert Using Events & Content Marketing
All businesses want to connect with consumers but many aren't doing three marketing strategies that are extremely helpful. To consistently build your brand and sell more products or services you
Taking The Frustration Out Of Writing: Apps & Tips To help You Publish Fast
Blank page. Type something…anything…take a phone call, answer email, open mail, stare at the wall. FRUSTRATION. Take the frustration out of writing. Maybe you need a fruit basket…or at least an
Never Stop Creating: Brand Journalism The Path To A Healthy Company
When you look in the mirror do you see a content creator? Is your company a powerhouse of ideas and solutions leading consumers to your brand? If not, take action
Will Brand Journalism Help Grow My Business?
In my last post, I pointed to a study that established that consumers see brands as media publishers. That means creating compelling content is not a choice but a must
Where’s The Video? Consumers See Brands As Media Companies
I thought I’d be writing this post a bit further down the line. But it seems the time has come fast and furiously. Consumers are now demanding: “Where’s the video?”
How Knowledge Can Hurt Business & What To Do About It
How Knowledge Can Hurt Business–when "knowing" weakens your message... Have you ever gone to a party and been talking to someone about their company when you suddenly realize you're not understanding
Think Like A Journalist: Get Your Story Covered By The Media
I have been in journalism for 20+ years. I have found that every good business has a story, but not every entrepreneur behind that good business knows how to sell
How To Shoot Great Video With Your Smartphone (never miss a story!)
These days practically everyone is armed with some sort of device to capture video. It might be their cell phone, a GoPro, or even a real video camera. However that doesn't
5 Content Marketing Tips To Attract Customers
Video Transcript Hi I’m Phoebe Chongchua. A brand journalist with Live Fit Films. It’s time for your weekly "Fit" Business Tip. It's how we put muscle in your marketing by getting
Use Pinterest To Increase Your Business
There is a new social networking hub that is on its way to becoming the next media power house. At the 2012 Webby awards, the award for best social media
3 Tips To Stand Out In A Cluttered Digital World (without going crazy!)
You’re a business owner and several consultants have told you that you have to have a blog, be on Twitter, Facebook, Google+, LinkedIn, Pinterest, Instagram, Foursquare, and more. You also
Brands Use TV & Smartphones To Engage Consumers
The Second Screen A Companion To TV Watching The “second screen” (tablets, smartphones, PCs) which some argue is rapidly becoming the first screen, is part of our core experience as humans,
Nike Just Did It! Company Scores Big With Brand Journalism
The company famous for telling us to “Just Do It!”…Nike– just did it! Just before the World Cup they released the spot shown below in the video. It’s fine storytelling
What’s Happening To TV? Personalized Internet Channels The Future
What's happening to TV? There’s a new star in town… the Internet. All right, it’s not new but TV Networks on the Internet are a fairly new concept that takes
Why Storytelling Is The Future For Branding Your Company
"Tell me a story..." Anyone with kids or who is used to being around children, has heard this request repeatedly, I’m sure. We never really grow out of the “tell-me-a-story” stage.