In this special Best Of Edition: Chuck Patterson, David Lyons, Kirk Cheyfitz, Tomas Kellner, Amani Channel, Richard Jurek, Joey Bushnell, Laura Rubinstein as they share their stories and expertise to help your business thrive.
Transcript
Hello Brand Journalism Community, I’m Phoebe Chongchua…thanks for tuning in to The Brand Journalism Advantage Podcast. Here we go with the inside scoop. On today’s show…we something a little different and special for you. It’s our Best of 2014 episode.
I know that you might not catch every episode of The Brand Journalism Advantage Podcast. Shame on you…but not to worry…in this special edition, I take you on a journey through some of our past episodes. We take clips and highlights from our guests sharing valuable information to help you grow your business and stay inspired. If you want to hear more from any of the guests in this special episode, just visit ThinkLikeAJournalist.com and click on the podcast calendar to listen to their full interview. In this episode, we start with extreme pro athlete Chuck Patterson’s tale of capturing video of a great white shark while he was paddle boarding… then
David Lyons, an entertainment and reality show producer with Bishop-Lyons Entertainment…reveals why storytelling works in branding.
Storyteller & former journalist, Kirk Cheyfitz, who founded Story Worldwide…tells us about the post-advertising era we’re in right now and what that means for you company.
Tomas Kellner, managing editor at GE Reports shares what a good story should have in it and why.
Former TV journalist and content producer, Amani Channel, talks about how to create content that’s compelling and what it can do for the brand.
Marketer and author, Richard Jurek, who co-authored the book Marketing The Moon,
draws upon examples from the Apollo 13 mission sharing with us what we can learn from one of the most historic Public Relations & Brand Journalism campaigns in history.
And from Australia, content strategist, Sarah Mitchell, shares the goal of brand journalism and what’s behind a successful blog.
We turn to the UK, and talk to Joey Bushnell who gives us insight into what Google wants and what your business must do to get ranked. He explains why content is the most important thing you can do for your website.
In my hometown, San Diego, California, Social media expert, Laura Rubinstein helps us understand what social media can do for brands and how opportunities are abundant online.
Brand Journalism community, it’s a playground of opportunities when your company combines compelling storytelling and social media distribution. So now, it’s time to explore your brand strategy. What are your next steps for the year ahead? How will your company connect with its target audience?
Important questions to create a powerful brand.
I invite you to visit ThinkLikeAJournalist.com to download a FREE worksheet to help you start developing your brand strategy. It’s an important tool that will help you Think Like A Journalist and layout your most compelling stories to create shareable content that defines your brand and resonates with consumers.
[Play podcast to hear interview clips.]
So go down load it now at ThinkLikeAJournalist.com and as always Brand Journalism Community, you can find all this valuable information in the show notes, just visit ThinkLikeAJournalist.com and in the search box type in 45…and you’ll find information and resources from this episode.
