TBJA 025 Douglas Burdett: Attracting Consumers Through Niche Blogs
Douglas Burdett explains why it's important to hire a brand journalist and how niche blogs attract consumers. Plus how to not only Think Like A Journalist but also think like
Phoebe Chongchua
I'm a Digital Creator, Brand Journalist, and Marketing Strategist. Let's boost your online presence, increase website traffic, and grow a thriving online community with a smart strategy. I can streamline your business by managing your projects, setting up systems and processes, and helping hire the best people. Check out my podcast, "The Brand Journalism Advantage," on iTunes and at ThinkLikeAJournalist.com.
What’s Your Why? Effectively Telling The Why In Your Videos
Every story has a why? Finding your why is part of good storytelling. The why evolves from the connection between head and heart…a combination of logic and emotion. I'm Phoebe Chongchua,
TBJA 024 Elizabeth Sanchez: Branding Your Company With Video
Elizabeth Sanchez is a former TV News Anchor. She's also an author and brand journalist. In this episode of TBJA, she shares how to capture the emotions in a story and
TBJA 023 Sue B. Zimmerman: Instagram Tips for Insta-Success
Sue B. Zimmerman shares how she increased her business by 40 percent using Instagram and launched a new business as the InstagramGal, coaching small businesses on how to use Instagram. This
TBJA 022 Ed Alexander: How To Use Graphics & LinkedIn To Grow Your Brand
Ed Alexander shows how graphics and LinkedIn can help rapidly grow your brand. Plus how he used brand journalism to help turn his now health around. Ed Alexander is a sales, marketing
Hook Viewers: Creating Powerful Videos From The Start
Opening lines are often underrated, and overlooked. But, don’t kid yourself, they’re vital. In TV newscasts, now, even in podcasts, you’ll hear an opening line from the interviewee before the
TBJA 021 Joe Pulizzi: On How To NOT Be Ignored By Consumers
Joe Pulizzi, founder of the Content Marketing Institute, (CMI) shares how to make sure your business is not ignored. Plus how one big mistake caused him to change his career
How To Get Consumers On Instagram
"Anybody in business with a pulse better be on Instagram. There is no reason they shouldn't be on it. Even lawyers, doctors, and accountants. It's a digital scrapbook where you
TBJA 020 Dave Thompson: Getting Paid To Travel & Write
David Thompson enjoys traveling all around the world and gets paid to do it. In this episode, he describes his journey from adventurer to travel writer and entrepreneur. He also
TBJA 019 Rakhal Ebeli: Connecting Brands & Journalists Via Newsmodo
Rakhal Ebeli, a former TV News Reporter, shares how he founded the company Newsmodo that helps match journalists with companies that need content created for their organization. He shares his journey into entrepreneurship
How To Become A Trusted Expert Using Events & Content Marketing
All businesses want to connect with consumers but many aren't doing three marketing strategies that are extremely helpful. To consistently build your brand and sell more products or services you
TBJA 018 Bill Belew: Using Web Content To Increase Traffic & Business
Bill Belew has started two successful businesses in Japan and Russia. In this episode, he talks about his experiences abroad and tells you how to organically reach millions of visitors through
TBJA 017 Hamid Ghanadan: The Science Of Influencing Scientists Using Brand Journalism
Hamid Ghanadan has dedicated his career to understanding the scientific mind and the culture of science. A Biochemist himself, he has spent the past 18 years understanding how scientists think,
TBJA 016 Chuck Patterson: Professional Athlete On Sports Branding & Great White Viral Video
Chuck Patterson shares his successful professional athlete career journey and how he learned a valuable lessons in sports branding after losing a major sponsorship. Plus what a great white shark
TBJA Bonus#1 John Lee Dumas: Igniting The World Of Podcasting
In this special bonus episode, John Lee Dumas shares how he became a hugely successful podcaster in under two years, where he thinks podcasting is headed, and what's coming up
TBJA 015 Mark Gurman: Apple Reporter Shares Tech News
Mark Gurman talks about his early experiences as a journalist and how he has run an extremely successful blog at a young age. Tune in to this podcast to find
TBJA 014 Larry Light: How He Turned Around McDonald’s Using Brand Journalism
Brand Journalism started decades ago but today it has even greater significance in marketing. Hear Larry's interview with me about using brand journalism to successfully rebuild the McDonald's brand.
TBJA 013 Mitchell Stephens: The Changing World Of Journalism
Mitchell Stephens is a forward-thinking journalist and professor who challenges traditional rules and, in this podcast, he delivers insight on the changing world of journalism and what it means to
TBJA 012 Heather Head: Key Brand Journalism Tips & Building A Successful Company
Heather Head reveals three key brand journalism tips. Plus how to find clarity in your work and how she successfully built her company, Scopcity. Heather Head is a Nationally published author with more
TBJA 011 Angela Tague: How To Get The Best Freelance Writing Assignments
Angela Tague talks about how to connect with consumers to build trust and how freelance writers can get great leads through social media. She also shares how she had to overcome health
TBJA 010 Amani Channel: Using Video To Build Trust With Consumers
Amani Channel, a former TV journalist, shares how to find stories within a company, create video content, and use it to build trust with consumers and increase business. Amani Channel is a broadcaster, an
TBJA 009 Lisa Arledge Powell: Using Brand Journalism To Create A Healthy Brand
Lisa Arledge Powell gives advice on how to have more success at getting information to the public on a much larger scale using brand journalism and traditional media collaboration. She
TBJA 008 Ian Dyason: How Strategic Thinking Grows Your Business
Ian Dyason is the founder and CEO of A I Training & Consulting. Ian is a strategic thinker who developed a strategic decision-making program that uses strategic thinking to make
TBJA 007: Susan Fowler On Brand Leadership & What Motivates People
Susan Fowler is a leading business consultant and covers key points from her book Why Motivating People Doesn't Work and What Does. She shares her experience with brand marketing and the
TBJA 006: Tomas Kellner From GE Reports Shares Brand Journalism Success Story
Tomas Kellner uses powerful storytelling as the Managing Editor for GE Reports. He turned the company's website into a powerful tool to communicate to audiences worldwide. He shares how GE
Taking The Frustration Out Of Writing: Apps & Tips To help You Publish Fast
Blank page. Type something…anything…take a phone call, answer email, open mail, stare at the wall. FRUSTRATION. Take the frustration out of writing. Maybe you need a fruit basket…or at least an
TBJA 005 David Lyons: All You Need Is One Yes!
David Lyons founder of Bishop-Lyons Entertainment, talks about creating a successful sports reality show without previous experience in selling to TV Networks. "All you need is one YES!" He got the
TBJA 004: Richard Jurek On Selling The Moon & NASA’s Historic Marketing & Brand Journalism Campaign
Richard Jurek is a marketer and co-author of Marketing The Moon: The Selling of the Apollo Lunar Program. He talks about NASA's historic marketing and brand journalism campaign that swept the nation,
Never Stop Creating: Brand Journalism The Path To A Healthy Company
When you look in the mirror do you see a content creator? Is your company a powerhouse of ideas and solutions leading consumers to your brand? If not, take action
TBJA 003: Susie Romans Online Business Expert Shares Strategies On Getting Millions Of Visitors To Her Website
Susie Romans is an Online Business Expert who shares how she transitioned out of a job into entrepreneurship, launched a successful blog, created digital products, and attracted four million visitors
TBJA 002: Nick Paranjape Says Goodbye To Media And Brings Brand Journalism To Healthcare
Nick Paranjape successfully transitioned from a 20-year career in TV News to Brand Journalism for a hospital that didn't even know the term. Hear how he convinced the company to
TBJA 001: What To Expect On The Brand Journalism Advantage Podcast
Welcome, Brand Journalism Community. Thank you so much for joining me for episode 1 of The Brand Journalism Advantage Podcast...I'm your host, Brand Journalist Phoebe Chongchua. You can learn more
Will Brand Journalism Help Grow My Business?
In my last post, I pointed to a study that established that consumers see brands as media publishers. That means creating compelling content is not a choice but a must
Where’s The Video? Consumers See Brands As Media Companies
I thought I’d be writing this post a bit further down the line. But it seems the time has come fast and furiously. Consumers are now demanding: “Where’s the video?”
How Knowledge Can Hurt Business & What To Do About It
How Knowledge Can Hurt Business–when "knowing" weakens your message... Have you ever gone to a party and been talking to someone about their company when you suddenly realize you're not understanding
Think Like A Journalist: Get Your Story Covered By The Media
I have been in journalism for 20+ years. I have found that every good business has a story, but not every entrepreneur behind that good business knows how to sell
How To Shoot Great Video With Your Smartphone (never miss a story!)
These days practically everyone is armed with some sort of device to capture video. It might be their cell phone, a GoPro, or even a real video camera. However that doesn't
5 Content Marketing Tips To Attract Customers
Video Transcript Hi I’m Phoebe Chongchua. A brand journalist with Live Fit Films. It’s time for your weekly "Fit" Business Tip. It's how we put muscle in your marketing by getting
Use Pinterest To Increase Your Business
There is a new social networking hub that is on its way to becoming the next media power house. At the 2012 Webby awards, the award for best social media
3 Tips To Stand Out In A Cluttered Digital World (without going crazy!)
You’re a business owner and several consultants have told you that you have to have a blog, be on Twitter, Facebook, Google+, LinkedIn, Pinterest, Instagram, Foursquare, and more. You also
Brands Use TV & Smartphones To Engage Consumers
The Second Screen A Companion To TV Watching The “second screen” (tablets, smartphones, PCs) which some argue is rapidly becoming the first screen, is part of our core experience as humans,
Nike Just Did It! Company Scores Big With Brand Journalism
The company famous for telling us to “Just Do It!”…Nike– just did it! Just before the World Cup they released the spot shown below in the video. It’s fine storytelling
What’s Happening To TV? Personalized Internet Channels The Future
What's happening to TV? There’s a new star in town… the Internet. All right, it’s not new but TV Networks on the Internet are a fairly new concept that takes
Why Storytelling Is The Future For Branding Your Company
"Tell me a story..." Anyone with kids or who is used to being around children, has heard this request repeatedly, I’m sure. We never really grow out of the “tell-me-a-story” stage.