Apps to watch and use for business. Plus changing people’s behavior by making them feel like they’re a part of something. And what’s the “Dirty Chicken Dance?” Justin Clegg shares insights on new media marketing tools and how they’re engaging consumers.
Justin Clegg is a multilingual and multicultural professional with experience in International diplomacy, Healthcare IT research and consumer marketing strategy by way of international media studies, internships and brand influencer programs. After graduating from Brigham Young University in Marketing communications and Portuguese, Justin developed a passion for understanding disruptive models in consumer behavior and technologies that drive business growth in emerging markets. His current focus at Intel is centered on developing content, competitive analysis and digital outreach programs to improve the lives of consumers. Having grown up in a variety of international locations, including Mexico City, the U.S. Territory of Puerto Rico, Brazil, Mozambique and most recently New Delhi, Justin also holds a background in international affairs, South American and central Asian studies and contemporary U.S. diplomatic history. This exposure has provided him with a strong interest in consumer behavior on a global scale.
Think Like A Journalist Quote
“Future is about creating value. If we have tools to empower each other, more possibility is reality.” – Jessica Jackley, Founder/CEO of Profounder and former Founder/CMO of Kiva on empowering entrepreneurs
Success Quote & Tip
“Value means a long-term relationship with the consumer.”
Business Advice: New Media Marketing & Apps For Business
- Key elements to focus on to relate to audiences: Family. Acceptance. Every day needs. Humor.
- Audiences want to feel accepted. They want fresh content and to be emotionally touched.
- Be nimble. Stay on the cutting edge of technology.
- Hear how a project that Justin started called, the “Dirty Chicken” is changing people’s behavior, which app he used and what he learned from it.
- Find out which frozen yogurt company grew its business by offering a flavor with a not so appetizing name.
When It Didn’t Work
Hear Justin’s very positive outlook on business even when he had to go through changing organizations.
Career Highlight
Taught and served in Mozambique. Hear what Justin learned about the people, culture, and his own limits and what makes people happy.
Multimedia Equipment
Google Maps. Trivia Crack. Robinhood (Free stock trading service)
Podcasts
Freakonomics Radio. Startup. Reply All.
Resource Links
Steve Jobs Insulted On Stage: Lesson–Start With The Customer Experience
