In this episode, learn how to connect your brand with a podcast. How to find the right podcast, the right host, and ensure that your marketing campaign meets its goals. Kyle Jelinek shares his Top Tips.
Kyle Jelinek is Director of Client Strategy at Oxford Road. Oxford Road is the ad agency for the industry leaders of tomorrow. The company is based in Los Angeles and is bridging the gap between L.A. and Silicon Valley by speaking the data-driven language of Tech and influential language of Media. Oxford Road is a performance marketing agency specializing in media placement on Television, Radio, and emerging media channels like Podcast and YouTube.
Icebreaker [3:22]
I enjoy getting lost in the woods.
Think Like A Journalist Quote [4:25]
“Your podcast content should not be about you, but about solving your prospects’ problems.” –Steve Lubetkin, Journalist, Podcast Producer, and Author
Success Quote or Tip [5:44]
Never be afraid to learn from your mistakes and always press forward.
Career Highlight [6:51]
Kyle wanted to be in advertising since he was little.
When It Didn’t Work [10:58]
Kyle is a people pleaser.
Top Tips 5 Tips on Getting Your Brand on a Podcast [14:45]
- Find the right host — Find the Brand Bond
- What to do when you have a service, not a product
- Make it sound natural — give host liberty to show personality
- Who to contact — have a call with the host or producer of the show to set goals
- Pulling it all together
Think Like A Journalist Scenario [24:27]
You’ve been hired to help an ailing company that’s about to financially collapse. It’s reputation’s shot. You have a month, a $1,000 budget, a smartphone, and a laptop. How do you begin to turn this company around?
What is one piece of technology, video, multimedia equipment, or app that you just can’t live without? [25:48]
MacBook. Guitar to spur his creativity.
One book, documentary, blog, podcast, or Internet Channel to watch? [26:44]
Get a free audiobook when you try Audible free for 30 days: www.audibletrial.com/TBJApodcast
OR to get a physical copy of the book, click the book image below.
Ben Franklin: An American Life
It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂
Expert Predictions [27:56]
The year is 2025. What will the world look like and what is your best advice for businesses to thrive and have a competitive advantage in the marketplace in the future?
The emergence of smart speakers and AI technology in the advertising space.
Wine, Dine & Play [29:55]
I’m obsessed with Wood Fired Pizza Oven’s right now. I got a hare and decided to build an outdoor oven brick, by brick. It took me about a month of weekends but I just finished and I’m learning how to cook great pizza.
Nashville.
Contact
Mentioned In This Episode
The Proper Onboarding of Radio and Podcast Talent
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