Creating a sales funnel that works may involve some things that you’re not comfortable with but must learn to tolerate. Kamila Gornia shares why polarizing people is not only okay but necessary for success with your funnel.
Kamila Gornia is the “Blow Up, Scale Up” Marketing Strategist who helps entrepreneurs blow up and scale up their businesses to become true leaders online. By teaching her clients and community how to leverage their own natural personalities into strategic marketing campaigns that are both profitable AND fun, Kamila is proving over and over again that if you can dream it, you CAN really achieve it!
Icebreaker
I love to burn incense.
Think Like A Journalist Quote
Everyone wants to live on top of the mountain, but all the happiness and growth occurs while you’re climbing it.
–Andy Rooney, American radio/TV writer and personality
Success Quote or Tip
Whether you think you can or you think you can’t, you’re right. –Henry Ford
Career Highlight
At the age of 12 she created a website and started online marketing. She learned html and got the website to 40,000 views each month. Her second business was a health blog. She started working with smaller companies and eventually started her own business. Her highlight, making it work with the clients she loves to work with.
When It Didn’t Work
Kamila know that there are up and downs like a rollercoaster ride. During her first launch, she wasn’t comfortable with phone sales. It was stressful and she wasn’t sure she could handle it. Find out what supported her through the when it didn’t work and what she learned.
Top Tips Creating A Sales Funnel That Works
- Decide on a main goal.
- Don’t start at the beginning. Start at the end. Work backward. What do you want to happen?
- In order to get the client, what needs to happen? What steps does that client need to take for this to happen?
- What can you automate? Where do people need to be nurtured along the buyer journey?
- Who is the person you’re talking to? How much information do they need to convert?
- You have to be okay if someone says No.
- Polarizing people is okay.
- Outline ideal clients and what are their problems?
- Is the nurture sequence aligned with the core audience?
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