Ecommerce is exploding but getting it right can be tricky. Rocco Baldassaree specializes in digital marketing and ecommerce. Get his key tips and find out the one mistake entrepreneurs make.
Rocco Baldassarre is a digital marketing consultant and entrepreneur. He is best known as founder of the award winning digital marketing agency Zebra Advertisement and the youngest Google Partners All-Stars Winner at the age of 24. He also founded 1DollarAd and International PPC, among other businesses. For his work with Bing Ads, Microsoft awarded him the Most Valuable Professional Award. He has been featured by The Huffington Post, The New York Times, and Upwork’s Annual Impact Report among other publications.
Icebreaker
Coconuts kill more people than sharks in a year time!
Quote
“Communications is at the heart of e-commerce and community.”- Meg Whitman, President and CEO of Hewlett-Packard
Success Tip
In order to be successful, you need to try a lot of things. Don’t give up while testing your ideas from different perspectives.
Career Highlight
Rocco’s proudest moment was when he decided to take on his first client because the employment market wasn’t good in Italy. Winning the MS award was a huge success.
When It Didn’t Work
Rocco was targeting hotels in Europe and Italy. The market wasn’t ready to work with young company, young owner, and young employees. He was faced with a challenge: to continue and how to pivot. Find out what he did during the first six months.
Top Tips Understanding & Implementing Ecommerce Advertising
1. API Reporting
2. Focus on Assisted Conversions
3. Tag Your Traffic
4. Experiment with Multiple Campaigns and Scale Up Fast Based On Results
5. Stay Away From Historically Low Performing Placements
What is one piece of technology, video, multimedia equipment, or app that you just can’t live without?
Canva.com
One book, documentary, blog, podcast, or Internet Channel to watch?
Forbes Magazine
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Contact
Mentioned In This Episode
5 Ways to Optimize Your Ecommerce Campaign
How to Choose the Right Advertising Platform for Your Business
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