Creating content that rises above the noise is challenging for most people. What does “information” means today and how can you produce content that drives engagement? Jill Schiefelbein shares her top tips.

Jill Schiefelbein is an award-winning business owner, author, and recovering academic. She taught business communication at Arizona State University for 11 years, analyzed terrorist documents to help provide counter-terrorism messaging strategies to the military, and was a pioneer in the online education space, creating an office serving 60,000 students and adding $1M in revenue in its first year.

In 2011 she ventured into entrepreneur land and hasn’t looked back. Her first business, Impromptu Guru, helps people improve their presentation and public speaking skills. She created a YouTube series that was syndicated by Entrepreneur Network and brings in thousands of new viewers each week.

Icebreaker
I’m an Ironman.

Think Like A Journalist Quote
To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others. –Tony Robbins

Success Quote or Tip
Don’t talk about it. Be about it.

Career Highlight
Jill started teaching when she was young. She got intoxicated with communication. She capped out in the University system because she wasn’t a Ph.D. Find out what happened when she launched her own business and how she went from a failing digital video course to big success and syndication.

When It Didn’t Work
Jill made a false assumption that taught her about teamwork and communication. Find out what happened and how it changed her perspective on communication.

How To Communicate In An Information Economy And Be Heard

How To Communicate In An Information Economy And Be Heard

1. People are rarely looking for base information.
2. Information doesn’t rise above the noise online.
   What people come to an expert for is knowledge.
3. Understand the gap that exists. Fill the gap between information and knowledge.
4. Take the understanding of a concept and help them.
5. Structure your content to answer questions. The questions must be written throughout the content. Computers are reading your copy.
6. Title for searchability: Sexy headlines only get you so far.
7. Your content must be findable.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
Seinheizer clip on mic.

One book, documentary, blog, podcast, or Internet Channel to watch?
What Would Google Do, Jeff

Get a free audiobook when you try Audible free for 30 days: www.audibletrial.com/TBJApodcast

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here.

Contact

The Dynamic Communicator

Twitter @dynamicjill

Thanks For Listening

I know that you have many choices when it comes to listening to podcasts. So, I want to say THANK YOU for choosing The Brand Journalism Advantage.

If you enjoyed today’s episode, please share it by using the social media buttons you see at the top and bottom of this page.

Also, I would love a review…it just takes a minute to share your opinion and rating for The Brand Journalism Advantage podcast on iTunes. Your review means a lot to me and helps others find my show. The reviews also help with the ranking of this show and they reviews are always read by me.

Please remember to subscribe to The Brand Journalism Advantage on iTunes, to get automatic updates every time a new episode goes live!