Brian Honigman on how to do twitter chats & social media strategies. Find out which social media platforms you should use to grow your business. Learn to strike the right balance between content creation and content distribution.
Brian Honigman is the CEO of Honigman Media, a content marketing consultancy that provides strategy on content distribution and content creation. As a content marketing and social media strategist, Brian is a regular contributor to the Wall Street Journal, Forbes, the World Economic Forum and others. He’s worked with a range of clients from growing startups like Sumall and Amerisleep to established brands like Dell, HubSpot and Marc Ecko. He’s been named a “seasoned digital marketing expert” in Forbes and an “SEO expert to follow” by Search Engine Watch. Brian has appeared elsewhere in the press as a recognized source on marketing in the New York Times, Forbes, Business Insider, Social Media Examiner, Inc, Luxury Daily, the Huffington Post and others.
Think Like A Journalist Quote
“Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.”
Brian has been a marketer for six years. He uses content to standout in the industry and position his brand to have a voice. Brian covered what Marc Ecko was doing with their brand. He developed a relationship and then landed a job with Marc Ecko. He shared stories on how marketing is changing and new ways to connect with consumers. He got a lot of traction with people and decided to start his own company.
When It Didn’t Work
Find out what happened when Brian brought on clients that weren’t a good fit because he didn’t research the client first to ensure that it was a good match. He brought a client on with a big budget but ended up losing them…find out why and what he does now to qualify clients today.
Ask additional questions:
how do you communicate with team?
how do you talk with your previous agencies?
how do you envision my company with your offerings?
- Take a step back and develop strategy and process to be active on channels.
- Know your audience. What are their interests? What is their connection to align with your brand?
- Have goals and execution plan to achieve.
- Have a plan of action to be able to adjust when things are working or not working.
Have realistic goals.
- Focus on engaging people on your blog, social media channels.
- Understand where to be active and why. Focus on a few key channels where your customers are active.
- Listen to conversations within your industry.
- Experiment with these channels.
- Keep it simple in the beginning…strike a balance between content creation and distribution.
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