TBJA 076 The Key To Selling Is Solving Problems With Steve Farnsworth

The Key To Selling Is To Solve Problems, Steve Farnsworth 076
Listen to the Episode Below (00:38:13)
Brand Journalism, Marketing & More
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Steve Farnsworth on The Brand Journalism Advantage PodcastSteve Farnsworth is a social media power influencer who shares the key to selling is solving problems. Learn how to use brand journalism to reach consumers using social strategies and timely execution.

Steve Farnsworth is a Forbes magazine Top 50 Social Media Power Influencers in the world, and on LinkedIn’s Top 25 Social Media Marketing Experts You Need to Know, and on AdWeek’s Top 50 People Re-Tweeted By SMB Marketing Leaders. However, his day job is being the Chief Marketing Officer for the @Steveology Group, a content marketing for demand generation agency serving high tech B2B organizations.

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Think Like A Journalist Quote

“Focus on the core problem your business solves and put out lots of content and enthusiasm, and ideas about how to solve, that problem.” –Laura Fitton

Founder of oneforty.com which was acquired by HubSpot in 2009.

Success Quote

–Morris Chang, CEO of Taiwan Semiconductor Manufacturing Company

EC = MC Every Company = a Media Company. –Tom Foremski

Tom’s LinkedIn Profile

Career Highlight

Steve worked on a product (that was not well known at all) but it  would eventually become known to all of us. He used public relations to get the product known and eventually went into content marketing to help launch brands.

When It Didn’t Work

Hear about when Steve was working on a project with a company and the campaigned didn’t get any traction or media coverage. Find out why and what Steve did to turn it around.

Brand Journalism Advice
  1. Start with the group of customers that are bringing you the most leads.
  2. Can you turn the most successful, profitable dial up using content.
  3. Research and discover their pain points and solve those problems.
  4. Utilize data and wrap that into storytelling to reach customers.
  5. Interview your own customers to discover their challenges.
  6. When you find their real needs, solve their problems.
  7. Talk about what your customers want to hear. Not a sales pitch!
Multimedia Resource

Hootsuite. Buffer.

Book, Documentary, Podcast, Internet Channel

FIR Podcast: For Immediate Release

Resource Links

TBJA 026 Nedra Kline Weinreich: How Transmedia Storytelling Can Grow Your Business

Contact

Steve Farnsworth Website

Twitter @Steveology

Steve Farnsworth on The Brand Journalism Advantage Podcast

Click to listen in iTunes

About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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