Creating Branding That Speaks To The Right Audience, Libby Gill, TBJApodcast 179
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Learn to identify your value and communicate it to the right audience through branding that speaks to them. Libby Gill is the former head of communications & PR for big brands. She shares her top tips for being a leader and building an online persona.

Libby Gill is is the former head of communications and public relations for Sony, Universal, and Turner Broadcasting. She was also the “branding brain” behind the launch of the Dr. Phil Show.
Libby is now CEO of LA-based Libby Gill & Company, an executive coaching and consulting firm. She guides emerging and established leaders at organizations like Cisco, Disney-ABC, Intel, Kellogg’s, Microsoft, Warner Bros., Wells Fargo and many more to inspire purpose and ignite performance.
Author of four books including the award-winning “You Unstuck” and “Capture the Mindshare and the Market Share Will Follow,” Libby has shared her success strategies on CNN, NPR, the Today Show, and in BusinessWeek, Time, The New York Times, Wall Street Journal, and many more.

Think Like A Journalist Quote

“What I did see on Twitter was a potential for a mass publication; it’s a mainstream consumer broadcasting device. It transforms customers and companies. You have to be transparent or you fail.” –Ashton Kutcher

Success Quote

People feel first and think second. You always have to make an emotional connection. Capture the Mindshare and the Market Share Will Follow

Career Highlight

Hear how she launched her own business doing executive coaching after working 20 years in the media entertainment industry. Hear why she decided to take the plunge 15 years ago. Published her first book. Got divorced. Lost 30 pounds.

When It Didn’t Work

When Libby started her own business she struggled a lot. Find out what Libby says would’ve helped her reach her success much faster. 

Creating Branding That Speaks To The Right Audience

  1. Take a step back and give these questions serious consideration: what do you do really well? What are your strengths and skills? Who can you do it for? What is your unique selling proposition?
  2. Find out what the marketplace wants from you.
  3. How do you express your brand? The products and services you have are your value.
  4. Use different expressions, semantics, and platforms to convey your message. 
  5. Recognize that after your Website, YOU are the expression of your brand.
  6. What is the highest and best use of you?
  7. Be clear and clever. Default should always be CLEAR. Think about who you want to work for and what you will do for them. Create a short couple of sentences.
  8. Don’t try to do all social platforms. Pick those where your audience is and then create content for those platforms that delivers a clear and compelling message. Have a unique message. What’s cool about YOU?
  9. Be consistent. Don’t give up on something quickly. Let it stick for a while to measure. Let your audience come to trust you over time.

Multimedia Resource

Uber.com and Rev.com

Book

Change Or Dye,

Contact

Libby Gill Website

Twitter @LibbyGill

Capture The Mindshare And The Market Share Will Follow, by Libby Gill

You Unstuck by Libby Gill

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at ThinkLikeAJournalist.com

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