PR can be a delicate beast. How you get PR for your company or your personal brand is tricky. Crosby Noricks shares her top tips and explains why PR recognition matters.
Crosby Noricks is the founder and director of PR Couture, the leading sourcebook for fashion and lifestyle communicators. Crosby put fashion public relations on the map when she launched PR Couture in 2006. Her vision, accessibility, and expertise have allowed her to connect and educate brands and professionals all over the country.
She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR and teaches at San Diego State University in the Journalism and Media Studies department. Her successful digital and traditional marketing track record include leading both in-house and large agency teams where she got to spearhead the social and digital footprint for brands like Charlotte Russe, Creative Nail Design (CND) and Sutter Home.
When I was young I wanted to be….A choreographer (for Janet Jackson, specifically), a boutique owner, fashion writer and actress, preferably all at the same time.
Think Like A Journalist Quote
Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad. –Richard Branson
Success Quote or Tip
Crosby started her company as a result of her graduate thesis. Here career highlight starting a blog 10 years ago that’s become a global force and her full-time work.
When It Didn’t Work
Crosby struggled with whether she could run her blog full-time. She graduated at a difficult time, had student loans, and lived on top ramen. Find out what actually got her ready for launch and how she changed her business situation.
Top Tips Why PR Recognition Matters
- Invest in award programs like the Bespoke Communication Awards and continued education events as a way to motivate and celebrate your employees.
- Invest in building beautiful case studies or video assets to share success stories.
- Shift your thinking to understand that recognition programs are an investment, not an expense.
- Differentiate yourself from the rest by looking at the long-term rather than the short-term and appreciate your top talent and clients.
- Drive engagement across all your relationships (media, clients, vendors, employees, superiors, etc.) by becoming an advocate.
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