Why PR Recognition Matters, Crosby Noricks, TBJApodcast 399
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PR can be a delicate beast. How you get PR for your company or your personal brand is tricky. Crosby Noricks shares her top tips and explains why PR recognition matters. 

Crosby Noricks is the founder and director of PR Couture, the leading sourcebook for fashion and lifestyle communicators. Crosby put fashion public relations on the map when she launched PR Couture in 2006. Her vision, accessibility, and expertise have allowed her to connect and educate brands and professionals all over the country.

She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR and teaches at San Diego State University in the Journalism and Media Studies department. Her successful digital and traditional marketing track record include leading both in-house and large agency teams where she got to spearhead the social and digital footprint for brands like Charlotte Russe, Creative Nail Design (CND) and Sutter Home.

Icebreaker
When I was young I wanted to be….A choreographer (for Janet Jackson, specifically), a boutique owner, fashion writer and actress, preferably all at the same time.

Think Like A Journalist Quote
Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad. –Richard Branson

Success Quote or Tip

Career Highlight
Crosby  started her company as a result of her graduate thesis. Here career highlight starting a blog 10 years ago that’s become a global force and her full-time work.

When It Didn’t Work
Crosby struggled with whether she could run her blog full-time. She graduated at a difficult time, had student loans, and lived on top ramen. Find out what actually got her ready for launch and how she changed her business situation.

Top Tips Why PR Recognition Matters

  1. Invest in award programs like the Bespoke Communication Awards and continued education events as a way to motivate and celebrate your employees.
  2. Invest in building beautiful case studies or video assets to share success stories.
  3. Shift your thinking to understand that recognition programs are an investment, not an expense.
  4. Differentiate yourself from the rest by looking at the long-term rather than the short-term and appreciate your top talent and clients.
  5. Drive engagement across all your relationships (media, clients, vendors, employees, superiors, etc.) by becoming an advocate.

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Expert Predictions
The year is 2025. What will the world look like and what is your best advice for businesses to thrive and have a competitive advantage in the marketplace in the future?

Contact

Twitter @CrosbyNoricks

Twitter @PRCouture

Crosby Noricks website

PR Couture website

Mentioned In This Episode

Leadership Lessons From Richard Branson’s Goodbye To Virgin America

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at ThinkLikeAJournalist.com

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