Who Should And Shouldn't Invest In LinkedIn Ads, AJ Wilcox, TBJApodcast 396
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Considering LinkedIn Ads? Here’s what you need to know before you start your first ad campaign. AJ Wilcox breaks it down for you and tells you when NOT to use LinkedIn Ads. 

AJ Wilcox is a long-time digital marketer who fell in love with the LinkedIn Ads platform back in 2011. Since then, he’s scaled and managed among the world’s most sophisticated accounts worldwide. In 2014, he founded B2Linked.com which specializes in LinkedIn Ads training, consulting, and account management, and recently became the first and only official certified LinkedIn partner for ads fulfillment. He’s a ginger, triathlete, and his company car is a gokart. He lives in Utah with his wife and four kids.


My company car is a gokart

Think Like A Journalist Quote

“Traditional selling channels of email and phone are tried and true, but LinkedIn and other social channels can greatly increase sales performance.”

–Ken Krogue, Co-Founder & President at InsideSales.com

Success Quote or Tip

The riches are in the niches. –John Lee Dumas.

Career Highlight

Started with humble beginnings running digital marketing during tough economic times. He got recruited by a tech company and presented plans. He was introduced to LinkedIn Ads. Find out what happened next and why he got laid off from that job. His proudest moment? Surpassing his income in his own

When It Didn’t Work

When AJ got laid off he had three kids with another on the way. He was crushed. He went out and got four job offers but ended up declining the offers. Find out how things turned out.

Top Tips Who Should And Shouldn’t Invest In LinkedIn Ads

  1. Ads that perform best are Ads targeting business to business sales.
  2. If you make more than $15,000 from a deal.
  3. Facebook Ads can range in cost from .80 to $1.50 whereas LinkedIn Ads can cost $6 to $8 every time someone clicks.
  4. Very good for white-collar recruiting.
  5. Your Ads will be shown to fewer but more qualified people.
  6. Solopreneurs test your Ads on Facebook.
  7. Ads can be done from your profile or company.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

Headset VXI Blue Parrot. 98% noise canceling.

One book, documentary, blog, podcast, or Internet Channel to watch?

The Exposure Ninja Podcast

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B2Linked.com website

 Twitter @WilcoxAJ

Mentioned In This Episode

The Ultimate Guide To LinkedIn Ad Units

TBJA 393 The 3 Reasons You’re Leaving Money On The Table: How LinkedIn Can Change That, Sarah Santacroce

TBJA Bonus#1 John Lee Dumas: Igniting The World Of Podcasting


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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at ThinkLikeAJournalist.com

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