Thought Leadership Publishing For Fame, Fortune And Making A Difference, Cheryl Snapp Conner, TBJApodcast 395

How she accidentally became a national columnist, Cheryl Snapp Conner shares her tops tips on making thought publishing work for your business. The one thing you must do

Cheryl Snapp Conner is founder and CEO of SnappConner PR, the most progressive PR firm in the Intermountain region, and a driving voice behind the concept of authentic and high quality content as a catalyst for PR and marketing goals. She is also co-creator of Content University, a live and online program that helps executives and companies learn to excel in thought leadership content creation and publishing and helps them use their excellent content for driving business results.

Conner is a popular keynote speaker, a contributor to the Forbes Entrepreneurs channel and Inc Magazine and a guest contributor to WSJ. She is author of the Forbes eBook Beyond Words: How to Communicate Like a Champion in the Digital Age.


I became a national columnist quite by accident, when I was struggling to prove to my clients, who we’d gotten the hard-won opportunity for to publish in Harvard Business Review and Forbes, how much better they would do if they wrote bold and interesting things for readers instead of soft and self-promotional material about themselves.

Think Like A Journalist Quote

“Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.”—Seth Godin

Success Quote or Tip

Nothing inspires like a deadline.

Tell me what you did today and I’ll tell you who you are.

Career Highlight

Cheryl worked with a large tech company but she didn’t have a background in tech. She started telling stories about the company and people that were relevant to their audience. Find out what this did for the company and her career.

When It Didn’t Work

During the holidays a magazine needed a quote Cheryl got a VP out of Chicago. The VP didn’t know an answer to a question so instead of giving the correct information he made up an answer. Find out what happened next.

Top Tips How To Use Thought Leadership Publishing For Fame, Fortune And Making A Difference

  1. Produce relevant and interesting.
  2. Don’t be intimidated.
  3. Publish to LinkedIn, Medium.
  4. At end of article put “More about me”. See how Ariana Huffington does it.
  5. Tag your posts in your social platform.
  6. The last line of your content can be hashtag terms.
  7. Connect to people in your industry.
  8. Consider employee advocacy and get your employees to help out.
  9. Rule of three: see it online in three credible places and consumers tend to see the information as law.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?


One book, documentary, blog, podcast, or Internet Channel to watch?

Ray Zin…Tough Things First

Get a free audiobook when you try Audible free for 30 days:

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


Twitter @CherylSnapp

Cheryl Snapp Conner website

Mentioned In This Episode

Mentally Strong People: The 13 Things They Avoid

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at

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