The 3 Reasons You’re Leaving Money On The Table, Sarah Santacroce, TBJApodcast 393
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Find out the 3 reasons you’re leaving money on the table. LinkedIn is 277% more effective for lead generation than Twitter & FB. Sarah Santacroce gives her top tips for effectively using LinkedIn.

Sarah is an independent LinkedIn Specialist & Online Presence Mentor and helps you convert your presence online into paying clients. She’s also the creative brain behind the LinkedIn Challenge, an event that has helped 1600+ people so far to improve their knowledge about using LinkedIn for business.

Sarah lives and works in beautiful Switzerland and has helped hundreds of clients from all over the world breathe life into their LinkedIn profiles.

And finally it’s no coincidence that her business is called Simplicity: She’s known for her simple, no-nonsense Swiss efficiency, mixed with a good dose of Californian ‘yes-we-can’ attitude.


I’m based in Switzerland and speak 5 languages.

Think Like A Journalist Quote

“Content marketing is a commitment, not a campaign.”  –Lee Odden, TopRank Marketing

Success Quote or Tip

Who does she think she is? She’s someone living her life unconcerned with who you think she is.

Career Highlight

Sarah was living in California and started her business in the middle of the social media boom in 2006. She needed a mobile business that she could start with zero investment. In 2010, she brought her work to Switzerland but found that they were way behind in social media and weren’t using platforms like Facebook for business. So she had to pivot. Hear what she did to expand and why she chose LinkedIn to create success in her country.

When It Didn’t Work

Sarah was underselling herself and selling her time for money but to the wrong audience. She had a list but it was not the right people on the list. Find out how she changed that and built a more successful list that was in the right for her business.

Top Tips 3 You’re Leaving Money On The Table: How LinkedIn Can Change That

  1. LinkedIn is the platform for professionals….it’s a business platform and they’re there for business.
  2. The average income on LinkedIn is higher than on other social media platform. They have the money to pay for your services.
  3. The sales cycle is shorter on LinkedIn.
  4. LinkedIn Profile: make it talk to your target audience. Explain in the first person how you can help your ideal client.
  5. In the summary section talk about your current career.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?


One book, documentary, blog, podcast, or Internet Channel to watch?

Essentialism, Greg McKeown

Creative Warriors Podcast.

Get a free audiobook when you try Audible free for 30 days:

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


Twitter @SarahSantacroce

Simplicity Small Biz website

Mentioned In This Episode

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at

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