Creating Company Culture And Thriving Employees, Jacob Morgan, TBJApodcast 391
Listen to the Episode Below (00:34:15)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace

The key to a great company culture is not to do for but to do with your employees. Learn how to keep great talent and help your employees thrive in your company. Jacob Morgan shares his top tips.

Jacob Morgan is one of the world’s leading authorities on the future of work, employee experience, and how the workplace is changing. He is a best-selling author, keynote speaker, and futurist who advises business leaders and organizations around the world. His latest book, The Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces they Want, the Tools they Need, and a Culture They Can Celebrate” (Wiley, March 2017).  Jason’s book analyzes over 250 global organizations to determine how to create an organization where people genuinely want, not need to show up to work. Jacob is also the co-founder of The Future of Work Community, a global innovation council of the world’s most forward-thinking organizations exploring the new world of work.

He has a new book for Wiley coming out in 2017 and his previous best-selling books were The Future of Work and The Collaborative Organization. Jacob’s work has been endorsed and supported all over the world by leaders such as the CEO of SAP, President of Turner International, CEO of Schneider Electric, CEO of Whirlpool, Owner of the Golden State Warriors, Global Chairman of KPMG, CIO of the United States of America, and dozens of others.


I’m a HUGE fan of chess and racquetball!

Think Like A Journalist Quote   ….check pronunciation of Sinek

“Customers will never love a company until the employees love it first.” –Simon Sinek, author, Start with Why

Success Quote or Tip

‘Be a leader. Don’t be a follower.” –Jacob’s Dad

Career Highlight

Jacob interviewed for a company where he thought he was going to be doing a different job. He realized this job was not for him. He started working for another company and he wanted to attend the Web 2.0 conference. His company wouldn’t let him go. So Jacob quit and started working on projects on his own doing online marketing and search engine optimization. He saved up $16,000 to cover his rent in the bay area and launched his own brand.

When It Didn’t Work

Jacob found that his income wasn’t escalating. He wasn’t getting more clients. He had to “balance the highs with balancing the lows”. He started focusing on building a personal brand.   Jacob had no network, few friends in the industry, and no major brand that he was coming out of. Find out what he did and how he evolved in his career to build his success. Here’s how Jacob created more business for himself:

  1. Created a ton of content and posted it all the time.
  2. Wrote for Forbes, Inc, and blog articles for anybody.
  3. Was consistent as possible.
  4. Created his own visibility.
  5. Remained constant.

Top Tips Creating Company Culture And Thriving Employees

  1. Don’t just focus on culture. Focus on culture, technology, and physical work space.
  2. Don’t do for your employees; do with your employees. Ask your employees and then build/create what they’re looking for.
  3. Think of organizations as laboratories and less like factories. ??? [23:22]
  4. The one thing that organizations are doing wrong: they’re doing nothing.
  5. Experiential: 6% / 15 companies.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?


One book, documentary, blog, podcast, or Internet Channel to watch?

Click the link below to purchase.

A Man And His Dogs (Documentary)

Get a free audiobook when you try Audible free for 30 days:

OR to get a physical copy of the book…click the book title below.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


Twitter @jacobm

The Future Organization website

Mentioned In This Episode

TBJA 313 Frantrapreneur vs Entrepreneur: How To Be Successful In The Franchise Industry, Melissa Woods

Thanks For Listening

I know that you have many choices when it comes to listening to podcasts. So, I want to say THANK YOU for choosing The Brand Journalism Advantage.

If you enjoyed today’s episode, please share it by using the social media buttons you see at the top and bottom of this page.

Also, I would love a review…it just takes a minute to share your opinion and rating for The Brand Journalism Advantage podcast on iTunes. Your review means a lot to me and helps others find my show. The reviews also help with the ranking of this show and they reviews are always read by me.

Please remember to subscribe to The Brand Journalism Advantage on iTunes, to get automatic updates every time a new episode goes live!

Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at

What Do You Think?

Leave a Reply