Covering Politics For A Digital Audience, Ben Frumin, TBJApodcast 389

EC = MC. Every Company = a Media Company. Some are even getting involved in politics. Find out what Ben Frumin, Editor-In-Chief of, says about covering politics for a digital audience from the perspective of journalists and brand storytellers.

In this podcast, Ben will explore the challenges of covering politics in the current hyper-partisan media landscape, and how The Week presents the news clearly and fairly, covering politics in a way that’s accessible and serves readers of all ideologies.

He will also discuss the challenge media brands face in delivering information to a digital audience that craves quick content, how to serve bite-sized news that wont leave readers hungry, and how to increase reader engagement online when audiences are so politically divided.

Ben Frumin is editor-in-chief of He was hired as deputy editor of in February 2011, and was promoted to editor-in-chief in October 2012. Before, he was a senior editor at Talking Points Memo. His writing has been published in several newspapers, magazines and websites, including the San Francisco Chronicle,,, Columbia Journalism Review, the Far Eastern Economic Review, the New York Post and The Forward. He earned bachelor’s degrees in political science and psychology from the University of California, Berkeley, and a masters in journalism from Columbia University. He later worked for two years as an adjunct professor at Columbia, where he taught a workshop in which grad students produced a magazine on digital media. In 2007-2008, Ben lived in New Delhi, where he helped launch the magazine The Caravan. He is married to the journalist Aliyah Frumin. They live in New Jersey with their beloved dog, Monster.


I bought a one-way plane ticket to India and then in 2007-2008, I lived in New Delhi, where I helped launch the magazine The Caravan.

Live abroad.

Think Like A Journalist Quote

“Far and away the best prize that life offers is the chance to work hard at work worth doing.” —Theodore Roosevelt

Success Quote or Tip

Success is knowing that I’ve helped someone or changed someone’s life for the better. Never forget that these are real people with real situations and stories and our readers.

Career Highlight

Becoming Editor at is his career highlight. was suffering in its digital space. Ben took a week and created a vision for the digital part of TheWeek and now it’s thriving.

When It Didn’t Work

Ben says when he was working at Reuters. He couldn’t see the path ahead for his career in 2007 while digital disruption was negatively impacting legacy media publications. He instead he thought about going to law school because he was unhappy. Instead he persevered

Top Tips Covering Politics for a Digital Audience: The Importance of Concision in Journalism

  1. Never forget you’re covering real people.
  2. Audiences contain multitudes. Understand that readerships are not monolithic.
  3. Engage with the real opponent.
  4. Open your mind to all viewpoints.
  5. These days everyone is a publisher.
  6. Never make fun of or caricature a particular side.
  7. Brands should not try too hard to get into a movement.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

charpbeat  traffic monitoring tool.

One book, documentary, blog, podcast, or Internet Channel to watch?

The Power Broker, Robert Carrow sp?

Get a free audiobook when you try Audible free for 30 days:

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


Twitter @BenFrumin; @TheWeek

Mentioned In This Episode And You Might Also Like

TBJA 343 How To Pitch Your business To The Media: A Magazine Editor Tells All, Jason Feifer

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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