Staying relevant and adapting is the powerful combination of skills to help you thrive personally and professionally. Brands must find ways to pivot and be nimble. EVP & Publisher, Amie Deutch shares top tips.
Amie Deutch is the Executive Vice President, Publisher of Mental Floss. She oversees sales strategy, advertising partnerships, and creative campaign activities for Mental Floss. Previously, she held the role of Publisher/ Managing Director for TastingTable.com, a website and newsletter for culinary enthusiasts.
There, she oversaw marketing strategies and advertising partnerships for the online brand. Her career in media spans 20 years, and includes roles as Associate Publisher for Fast Company, Elle Décor, and FHM. She has direct experience advancing consumer and business-to-business brands; during her tenure at Fast Company, the brand was named to the Ad Age A-List, and won a spot on the Adweek Hot List for three years in a row.
SHOW TEASER [20:44]
Hi I’m Amie Deutch of Executive Vice President of Mental Floss and we’re talking about Staying Relevant & Adapting In A Digital Era. And you’re listening to The Brand Journalism Advantage.
In the sixth grade I made it to the New York City Spelling Bee Championship. I lost misspelling laryngitis.
Think Like A Journalist Quote
“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” –Ian Schafer
Success Quote or Tip
Without a plan, it’s merely a wish. Have a vision and a plan. It’s okay if it changes and you revise it. Don’t wing it or wish it to happen.
Amie was a Fast Company and she had inherited the digital part of the brand. She didn’t know a lot about it and it was hard to get brands to take it seriously. Then the financial crisis happened. Find out what this did for her and why what happened next is her career highlight.
When It Didn’t Work
Amie stays at companies for a long time but she got some advice that sounded awful to her the first day on the job. She should’ve left the company sooner but she stayed way too long in a place that didn’t support her creativity and energy. Find out what she did.
Top Tips Staying Relevant & Adapting In A Digital Era
- Read all the relevant industry trades. I begin each morning with Digiday.
- Don’t be dismissive of new technology or platforms.
- Admit what you don’t know and seek out people who can help you gain knowledge and insight.
- Some skill sets transcend change. Know your universal strengths and take them with you.
- Attend industry events. You can quickly gain a wealth of knowledge from both the content at these events and the networking opportunities.
- Participate in social media…understand how other brands are harnessing new technologies
- Craft your own brand story. Have a unique voice to have a connection with consumers.
What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
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