TBJA 386 How To Get A Reporter’s Attention, Steve Young

How To Get A Reporter's Attention, Steve Young, TBJApodcast 386
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A deep dive into how to get a reporter’s attention. Steve P. Young shares his key tips to getting published. Plus, I share tips on how to do interviews and be better on camera.

Steve P. Young is 60% marketer, 30% developer, 10% designer, and 100% hustler. Steve runs AppMasters.co where he’s helped 7 clients get featured by Apple, 5X downloads using ASO and land major press coverage on TechCrunch, Mashable, Venture Beat and other major publications. He also writes for The Huffington Post, Entrepreneur.com, The Next Web,  Business2Community, Lifehack and more.
He also hosts Mobile App Chat a weekly podcast interviewing the top mobile entrepreneurs.

Icebreaker
While I share the same name as a famous football player, I actually played Varsity Badminton all four years of high school and finished 3rd in the northern California finals.

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Think Like A Journalist Quote
“Don’t try and break through the noise….just engage.” –Pam Moore
Success Quote or Tip
Things may come to those who wait but only the things left by those who hustle. –Abraham Lincoln

Career Highlight
Steve was doing the side hustle and eventually started a podcast. He contacted Shazam and got a high-level executive at Shazam to be interviewed on his podcast when he had a small following.

When It Didn’t Work
[10:40]…When Steve became an entrepreneur he was working with a big client that was half his income. He was starting to apply for jobs.

How To Get A Reporter’s Attention

  1. Use Instagram
  2. Engage: communicate with reporters about things they’re talking about.
  3. Give a reporter the exclusive: first right to publish your announcement.
  4. Embed juicy details: put the GIF inside the email.
  5. Personalize your pitch: do your homework on the reporter so you can personalize the pitch.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
Rapportive.com
Google.com

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Contact

Twitter @StevePYoung

AppMasters website

SmartShoot website
Mentioned In This Episode
5 Tiny PR Hacks To Boost Your Startup’s Exposure
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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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