How To Win In Entrepreneurship, Gordon Tredgold, TBJApodcast 385
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Helping others helped him grow a loyal audience of 500,000 people. Gordon Tredgold shares his “how to win in entrepreneurship” top tips and how writing his brought him huge success.

Gordon Tredgold is the CEO of Leadership Principles. He worked for over 25 years as a senior executive for Fortune 100. companies leading $100m dollar projects, running $200m departments and leading and teams of over 1000 staff members.  In 2013 Gordon started to write, speak and coach on leadership, he has written over 800 articles, and 3 books.

he has spoken at companies such as Accenture, Allianz and American Airlines, and he has been recognized a Top 100 Leadership Expert and Speaker by Inc Magazine.


When I was 30 and I quit playing rugby I decided to take up Tap Dancing.

Think Like A Journalist Quote

“Do not be embarrassed by your failures, learn from them and start again.” –Richard Branson, founder of the Virgin Group.

Success Quote or Tip

Career Highlight

Gordon ran a very successful program at a corporation. He then found it was time to change his path and help others become successful. He wanted to share what helped others fail so people could learn from others mistakes. He started writing on leadership and has over 1,000 articles published. Hear how he built a following of 500,000 by writing one article a day.

When It Didn’t Work

Gordon was working for a company that was offshoring and changing the network on a global scale. For three months products couldn’t be produced, charged or shipped during this period. Hear what he learned from this.

Top Tips How To Win In Entrepreneurship

For an entrepreneur focus is key. What is your goal? Don’t just say you want to make money.

  1. Be specific about your goal.
  2. Set a plan to achieve your goal.
  3. Understand who our customers are:  be specific.
  4. Accountability: have people in the business and have people doing business development (working on the business).
  5. 90% of sales happen at the fifth contact point but most salespeople stop on or before the fourth contact.   
  6. 42% of all startups fail because there is no market for the product or service that the startup created.
  7. It’s not about being a good salesperson; it’s about being persistent.
  8. Transparency. Know where you are.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

One book, documentary, blog, podcast, or Internet Channel to watch?

Gung Ho, Ken Blanchard

Get a free audio book when you try Audible free for 30 days:

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


Twitter @GordonTredgold

Gordon Tredgold website

Mentioned In This Episode

5 Reasons Why You Should Fire Your Worst Customers  

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at

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