5 Inexpensive Resources For Online Marketing, Esosa Ighodaro, TBJApodcast 384
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Making your business tech-enabled doesn’t have to break the bank. Esosa Ighodaro shares 5 inexpensive resources for online marketing and growing your company.

Esosa Ighodaro is the Co-Founder and President of CoSign and heads branding, marketing, sales, external partnerships and communications. As the finance expert, her role includes strategic development of communication campaigns, product placement, market research, securing influencers and external partners, raising funds and social media engagement.

She identifies and capitalizes on new growth opportunities through market analysis, brand development and keen business instincts. Esosa develops and implements strategies that increase product awareness, market share and profitability.    


I am one of seven kids.

Think Like A Journalist Quote

Be picky with whom you invest your time in. Wasted time is worse than wasted money. –Unknown

Success Quote or Tip

Don’t focus on the small things that you wish could be perfect. Focus on the core thing and keep it moving. Stay on track and focus on the core and move forward. “Don’t sweat the small stuff”.

Career Highlight

Esosa worked at Citi Group before starting her own business. Her proudest moment? Leaving a well-paid job to pursuing her passion. She finally stopped building other people’s dreams and started working on her own.

When It Didn’t Work

Esosa planned and budgeted how much she thought she would need but she realized she went through the money faster than expected. Struggling to manage and learning the power of negotiating and asking for a discount or alternative helped her survive early on as an entrepreneurship.

Top Tips Be A Better Tech-Enabled Business: 5 Inexpensive Resources For Online Marketing

  1. Upwork: online platform to leverage talent from overseas.
  2. Crowdspring or 99Design:  have designers bid for your design work project.
  3. Peek User Testing:  get feedback on your website and a full review of how your site works.
  4. Balsamiq.com: easy way to design a mockup of your software.
  5. Fiverr.com: tasks done for starting at just $5.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

CoSign app

One book, documentary, blog, podcast, or Internet Channel to watch?

How To Start A Startup,  Podcast

Get a free audio book when you try Audible free for 30 days:  www.audibletrial.com/TBJApodcast

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


Twitter @CoSign

CoSign.co website

Mentioned In This Episode

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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