Instagram marketing can help your brand connect with your target audience. Photographer, Lesya Liu, shares her top tips on how brands can tell stories with images.
Lesya Liu is a photographer, social media expert and a dreamer. Her background includes years of content development and storytelling with a background in journalism and photography, as well as, traditional and digital marketing. She says her biggest weakness is: beauty. Leya’s passion lies in art and marketing (and combining the two).
The Social Media Current exists to inspire and coach the new wave of entrepreneurs (and makers and doers) to build a successful business using innovative digital channels.
I’ll teach you how to grow engagement and followers on Instagram in just 7 days. All the tactics are proven and organic, meaning you won’t need to spend a penny.
When Instagram first appeared on the scene, I didn’t see any value in it.
Think Like A Journalist Quote
“Taking pictures is savoring life intensely, every hundredth of a second.” ―Marc Riboud
Success Quote or Tip
Life begins at the end of your comfort zone.
Lesya was working as a social media manager. She saw how people were making money by sharing business information. She started blogging at The Social Media Current. She worked at it for six months with very little traction. Find out what she did to gain traction.
When It Didn’t Work
When Lesya first started writing her blog, she was writing three to four times a week and it didn’t click with her audience. You can’t help everyone with everything.
Top Tips Instagram Marketing: How Your Brand Can Tell Stories With Images
- What is your ultimate goal from Instagram? If you’re looking for followers, why? What or how do you want to help your followers?
- Use Instagram stories.
- Instagram live. The video disappears as soon as you stop broadcasting. Leverage it for your business by showing your personal side, get a little silly, do a Q&A.
- People want to do business with people. Make your brand human by featuring the team.
What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
One book, documentary, blog, podcast, or Internet Channel to watch?
The Four Hour Work Week, Tim Ferriss
Don’t work harder, work smarter.
Get a free audio book when you try Audible free for 30 days: www.audibletrial.com/TBJApodcast
OR to get a physical copy of the book…click the book title.
It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂
Mentioned In This Episode
Thanks For Listening
I know that you have many choices when it comes to listening to podcasts. So, I want to say THANK YOU for choosing The Brand Journalism Advantage.
If you enjoyed today’s episode, please share it by using the social media buttons you see at the top and bottom of this page.
Also, I would love a review…it just takes a minute to share your opinion and rating for The Brand Journalism Advantage podcast on iTunes. Your review means a lot to me and helps others find my show. The reviews also help with the ranking of this show and they reviews are always read by me.
Please remember to subscribe to The Brand Journalism Advantage on iTunes, to get automatic updates every time a new episode goes live!
Please include links to materials that will help with our interview: