TBJA 383 Instagram Marketing: How Your Brand Can Tell Stories With Images, Lesya Liu

Instagram Marketing: How Your Brand Can Tell Stories With Images, Lesya Liu, TBJApodcast 383
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Instagram marketing can help your brand connect with your target audience. Photographer, Lesya Liu, shares her top tips on how brands can tell stories with images.

Lesya Liu is a photographer, social media expert and a dreamer. Her background includes years of content development and storytelling with a background in journalism and photography, as well as, traditional and digital marketing. She says her biggest weakness is: beauty. Leya’s passion lies in art and marketing (and combining the two).

The Social Media Current exists to inspire and coach the new wave of entrepreneurs (and makers and doers) to build a successful business using innovative digital channels.

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Icebreaker

When Instagram first appeared on the scene, I didn’t see any value in it.

Think Like A Journalist Quote

“Taking pictures is savoring life intensely, every hundredth of a second.” ―Marc Riboud

Success Quote or Tip

Life begins at the end of your comfort zone.

Career Highlight

Lesya was working as a social media manager. She saw how people were making money by sharing business information. She started blogging at The Social Media Current. She worked at it for six months with very little traction. Find out what she did to gain traction.

When It Didn’t Work

When Lesya first started writing her blog, she was writing three to four times a week and it didn’t click with her audience. You can’t help everyone with everything.

Top Tips  Instagram Marketing: How Your Brand Can Tell Stories With Images

  1. What is your ultimate goal from Instagram? If you’re looking for followers, why? What or how do you want to help your followers?
  2. Use Instagram stories.
  3. Instagram live. The video disappears as soon as you stop broadcasting. Leverage it for your business by showing your personal side, get a little silly, do a Q&A.
  4. People want to do business with people. Make your brand human by featuring the team.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

Smartphone. Samsung

One book, documentary, blog, podcast, or Internet Channel to watch?

The Four Hour Work Week, Tim Ferriss

Don’t work harder, work smarter.

Get a free audio book when you try Audible free for 30 days:  www.audibletrial.com/TBJApodcast

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It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂

Contact

Twitter @LesyaLiu

Instagram @LesyaLiu

The Social Media Current website

Mentioned In This Episode

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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