10X Your Book Sales With Audiobooks, Tina Dietz, TBJApodcast 377
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A lot of people write books but they fall short of using a huge distribution channel: audiobooks. Learn to 10X your book sales with audiobooks. Tina Dietz shares the strategy.

Get Tina’s checklist for producing your audiobook and demystifying the process, click here.

When Tina Dietz was two-years-old, someone handed her a tape recorder – and that was that!  A lifelong love affair was born. Today, she is an internationally acclaimed business coach, audiobook publisher and launch specialist, podcast producer, and a bestselling author who has been featured on ABC, Inc.com, Huffington Post and Forbes.

Her podcast, The Start Something Show, was named one of the top podcasts for entrepreneurs on Inc.com and her company, StartSomething Business Solutions, helps clients who want more than just a business and more than a routine life–they want a “Business Oasis”

As part of her own business oasis, she herself splits her time between the US, Canada and Costa Rica. Tina Dietz, welcome to the show!


When I go to conferences I like to organize what I call “transformational karaoke” outings 🙂

Think Like A Journalist Quote

“When you read a book, the story definitely happens inside your head. When you listen, it seems to happen in a little cloud all around it, like a fuzzy knit cap pulled down over your eyes.”

―Robin Sloan, Mr. Penumbra’s 24-Hour Bookstore

Success Quote or Tip

FOMO…fear of missing out.

Career Highlight

Tina grew up in a small town where her parents sold fireplaces. Their home was upstairs and the business downstairs. When she grew up, find out why Tina was unemployable and how that actually benefitted her and the world.

When It Didn’t Work

Hear what happened to Tina when she first started her business with partners. Find out what this difficult lesson taught her. 

Top Tips 10X Your Book Sales With Audiobooks

  1. Bestsellers are created every day.
  2. Publishers don’t always act in the best interest of authors.
  3. 1.5 million audiobooks were downloaded more than ebooks in 2015.
  4. The cost of production of an audiobook has dropped 50 percent in the last seven years.
  5. Don’t narrate your own audiobook. It’s not the best use of your time.
  6. Leverage the power of your book by distributing it in the audiobook world.
  7. Audiobook listeners listen to, on average, 20 books a year. The average book reader reads 12 books per year.
  8. Self-produce your audiobook by using ACX.com audiobooks exchange.

Did you know that 1.5 million MORE audiobooks were downloaded than ebooks in 2015? Audiobook publishing is growing at a rate 3 times faster than any other format. Walk down any street and you’ll see people soaking in information through their phones–will your book be available to the millions of listeners looking for content?

-Discover how to get your audiobooks produced for 50% less than what it costs the big publishers 

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

High-quality mic. Blue Yeti and Audiotechnica 2100.

One book, documentary, blog, podcast, or Internet Channel to watch?

Big Magic, Elizabeth Gilbert

Get a free audio book when you try Audible free for 30 days:  www.audibletrial.com/TBJApodcast

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


StartSomething Creative Business Solutions website

 Twitter @thesuperstarter

Mentioned In This Episode

TBJA 266 Three Steps To Start A Movement, Joseph Ranseth

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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