TBJA 376 The Keys To Building A Thriving Business, Mike Glauser

The Keys To Building A Thriving Business, Mike Glauser, TBJApodcast 376
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He rode a bicycle 4,000 miles across America to interview 100 remarkable entrepreneurs. Mike Glauser shares the keys to building a thriving business.

Mike Glauser has extensive experience as an entrepreneur, business consultant and university professor. He is the cofounder and chairman of My New Enterprise, an online training and development company for aspiring entrepreneurs. His is also the founder and former CEO of Golden Swirl Management Company and of Northern Lights.  He’s built six companies.

Both companies were sold to CoolBrands International. Mike has consulted with hundreds of startup companies and large corporations in the areas of business strategy, organization effectiveness and leadership development. His clients have included Associated Food Stores, The Boeing Company, Department of Workforce Services and Esso of Inter-America.

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Mike is currently the Executive Director of the Clark Center for Entrepreneurship in the Jon M. Huntsman School of Business at Utah State University. He has published numerous articles in magazines and three books on entrepreneurship: Glorious Accidents, The Business of Heart and Main Street Entrepreneur, which chronicles his 4,000 mile bicycle ride across America to interview 100 remarkable entrepreneurs who have successfully merged livelihood and lifestyle in places they want to live. Mike has appeared on Great Day America, First Business from Washington, Associated Press Radio, Voice of America, Good Morning Chicago, Kansas City Live, and many other radio and TV programs. He received a Ph.D. from Purdue University, and BS and MS degrees from the University of Utah.

Icebreaker

Rode my bike 4,000 miles across America to interview 100 entrepreneurs who have successfully merged livelihood and lifestyle.

Think Like A Journalist Quote

“You can’t fall if you don’t climb. But there’s no joy in living your whole life on the ground.”

–Unknown

Success Quote or Tip

“If we have a Why to live for we can overcome almost any how.” –Friedrich Nietzsche

Career Highlight

Mike says he was a strange kid in college because he loved the idea of building entrepreneurial organizations. He got three degrees including his Phd. He started teaching at the University level but felt he had to be an entrepreneur. He built [11:04] Northern Lights, fat-free frozen food. The company had about 500 employees. It was the envy of the industry at the time. Mike wasn’t building to sell but he got an offer he couldn’t refuse. Find out what happened next.

When It Didn’t Work

The mistake that Mike made had to do with picking the right team. Sometimes he brought in the wrong people. He brought a friend or someone who wasn’t quite right. He learned some painful lessons from this.

Top Tips  The Keys To Building A Thriving Business

  1. Successful entrepreneurs are masters at finding a host of resources other than money.
  2. Small Business Development (SBD Centers)
  3. Build your business with a strong purpose
  4. Maximize.
  5. Plan on 3-5 years of hard work
  6. Build communities of people who know, like us and our products.
  7. Include customers in the development of your products.
  8. Power Practical…build a pot for cooking and it charges your portable devices. They got funded through Shark Tank.  
  9. Make your customers feel like your company is their company.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

iPhone

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10 Must-Read Books For E

The $100 Startup

The Lean Startup

The Shoe Dog (the building of Nike)

Contact

Twitter @MJGlauser

Mentioned In This Episode

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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