Crowdsourcing: Harnessing The Power Of Your Fans, Donald Thompson, TBJApodcast 372
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How to use crowdsourcing and harness the power of your fans. Donald Thompson shows how brands can engage their loyal followers and involve them in company campaigns.

As CEO of the technology company I-Cubed, Donald Thompson was given the reigns at age 36 he dramatically grew the organization until it was acquired by the global technology enterprise, KPIT in 2014.  Currently, Donald is the CEO for Creative Allies, an integrated marketing firm that focuses on helping celebrity and consumer brands execute marketing campaigns and engage customers. 

Donald also serves on the Board of Directors for iCiDIGITAL, a spin-off business from I-Cubed, where he groomed his successor from technologist to President.

Donald was appointed to the North Carolina Board of Science, Technology and innovation, is an emeritus member of the strategic advisory board for North Carolina State University‘s Computer Science Department, and is Executive Chairman for Walk West.  With a focus on accelerating North Carolina’s next generation of technology companies and entrepreneurs, Donald also is an advisor and investor to several startups and successful firms.

A former college athlete, Donald has stayed involved in sports as a franchise owner for the Navi Mumbai Sabers of the Elite Football League of India and the High Country Grizzlies of the Arena Developmental League.  Donald is currently authoring his first book, Underestimated: A CEO’s Unlikely Path to Success.  Learn more at


Donald used to play football at East Carolina University.

Think Like A Journalist Quote

The bigger fan base you have, the more companies will be attracted to you. And having a following, you can be so much more involved being a representative with the brand you’re working with. –Gigi Hadid

Success Quote or Tip

The voice of many allows you to [5:40]

Career Highlight

Building the community for Creative Allies. He also says being named the CEO of a past company by one of his mentors was an extremely satisfying and proud moment.

When It Didn’t Work

Donald struggled with learning to temper his attitude because of his sports background. Hear what he learned and how his sports background actually helped him.

Top Tips Crowdsourcing: Harnessing the Power of Your Fans

  1. Quality of content matters…[13:14] people are becoming numb.
  2. The tools you use matter. Make it easy for people to engage with you.
  3. Frequency: all different.
  4. Biggest mistake not creating a true value proposition.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

Podcast equipment.  

One book, documentary, blog, podcast, or Internet Channel to watch?

Tech Crunch

Creative Mornings

Get a free audio book when you try Audible free for 30 days:

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


Twitter @CreativeAllies

Creative Allies website

Donald Thompson website

Mentioned In This Episode

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at

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