Tips And tricks For Leveraging YouTube Video Amy Schmittauer, TBJApodcast 370
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Why you must be making YouTube videos and how it can impact your business. Vlogger, Amy Schmittauer, shares how she created her successful YouTube channel and tips and tricks for leveraging YouTube video.

Amy Schmittauer is the Vlog Boss. As a new media triple threatYouTuber, Keynote Speaker and Author–she coaches people to go after what they want in life and leverage online video to make it happen. Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views. Now, in her first book Vlog Like a Boss: How to Kill It Online with Video Blogging, she shares her collection of strategies and tactics to help you create video that gets the attention you deserve.


Amy has a 12-year-old blind and deaf dog, Lucy.

Think Like A Journalist Quote

The Internet is far more engaging as an interactive medium than broadcast. Barriers to creating content are going away; they’re almost gone. People are taking control of their entertainment. People are Tweeting, posting on Facebook and YouTube. –Ben Huh, South Korean, Businessman


We’re all each other’s peer. The playing field is level.

Think like community.

Success Quote or Tip

Do what you can with what you have with where you are. –Ted Roosevelt

Career Highlight

Amy’s biggest career highlight was taking a major chance when she went to meet her idol, Gary Vaynerchuk when he came to Columbus. 

When It Didn’t Work

Amy spent too much time working on a course that didn’t sell.

Top Tips  Tips And tricks For Leveraging YouTube Video

  1. Video is consuming social media right now.
  2. Make sure you caption your video on Facebook.
  3. Know the difference between intentional and unintentional views.
  4. Make your videos very visual to attract “unintentional” views. It’s not the same as “intentional” views on YouTube.
  5. You don’t need to introduce yourself at the beginning of every video.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?


One book, documentary, blog, podcast, or Internet Channel to watch?

Never Eat Alone, Keith Varazee ?

Get a free audio book when you try Audible free for 30 days:

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


Twitter @Schmittastic

Savy, Sexy, Social YouTube Channel

Amy’s book: Vlog Like A Boss

Mentioned In This Episode

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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