Why you must be making YouTube videos and how it can impact your business. Vlogger, Amy Schmittauer, shares how she created her successful YouTube channel and tips and tricks for leveraging YouTube video. ThinkLikeAJournalist.com
Amy Schmittauer is the Vlog Boss. As a new media triple threat–YouTuber, Keynote Speaker and Author–she coaches people to go after what they want in life and leverage online video to make it happen. Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views. Now, in her first book Vlog Like a Boss: How to Kill It Online with Video Blogging, she shares her collection of strategies and tactics to help you create video that gets the attention you deserve.
Amy has a 12-year-old blind and deaf dog, Lucy.
Think Like A Journalist Quote
The Internet is far more engaging as an interactive medium than broadcast. Barriers to creating content are going away; they’re almost gone. People are taking control of their entertainment. People are Tweeting, posting on Facebook and YouTube. –Ben Huh, South Korean, Businessman
We’re all each other’s peer. The playing field is level.
Think like community.
Success Quote or Tip
Do what you can with what you have with where you are. –Ted Roosevelt
Amy’s biggest career highlight was taking a major chance when she went to meet her idol, Gary Vaynerchuk when he came to Columbus.
When It Didn’t Work
Amy spent too much time working on a course that didn’t sell.
Top Tips Tips And tricks For Leveraging YouTube Video
- Video is consuming social media right now.
- Make sure you caption your video on Facebook.
- Know the difference between intentional and unintentional views.
- Make your videos very visual to attract “unintentional” views. It’s not the same as “intentional” views on YouTube.
- You don’t need to introduce yourself at the beginning of every video.
What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
One book, documentary, blog, podcast, or Internet Channel to watch?
Never Eat Alone, Keith Varazee ?
Get a free audio book when you try Audible free for 30 days: www.audibletrial.com/TBJApodcast
OR to get a physical copy of the book…click the book title.
It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂
Amy’s book: Vlog Like A Boss
Mentioned In This Episode
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