TBJA 369 Conversion Rate Optimization: Giving Your Internet Audience What They Want, Chris Dayley

Understanding Conversion Rate Optimization, Chris Dayley, TBJApodcast 369
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Conversion rate optimization can be a difficult thing to understand. Chris Dayley breaks it down to help us all give our audiences what they really want to ultimately increase our conversion rate. Hear his top tips in this episode.

Chris Dayley envisions a world where every business tests their ideas. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.

Icebreaker

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Think Like A Journalist Quote

“The one thing we did that had the strongest positive impact on conversions was adding a video to our landing page. In less than 90 seconds, the video explains our core value proposition while also conveying the personality of our service and brand.” –Pius Uzamere CEO/CTO of BeCouply

Success Quote or Tip

Live deliberately. Make every decision on purpose.

Career Highlight

Chris was originally doing digital marketing and content for a company. The company had tripled traffic but the business owners wanted to know what had it done for this business. The traffic wasn’t converting. Find out one thing he did to get better conversion rates and what his proudest moment is.

When It Didn’t Work

Chris took on a client who he set expectations that it would be a win situation but when he ran the first set of test were run, they all failed. The client cancelled. Chris was frustrated. Find out what went wrong and what he discovered from this when it didn’t work moment.

Top Tips Conversion Rate Optimization:  Giving Your Internet Audience What They Want

  1. Challenge your assumptions.
  2. Use heat mapping to see where your audience is clicking and when they’re leaving the page.
  3. Why a shorter article actually performed better than a longer one. [18:37] People didn’t want to read all that …medium length version on desktop.
  4. Use a free tool called Hot Jar to check what your users are doing on your website.
  5. Test your headlines.
  6. Headlines have a huge impact on your website.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

I just got a bluetooth headset. Wireless Bose bluetooth

One book, documentary, blog, podcast, or Internet Channel to watch?

Freakonomics book and podcast

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Contact

Twitter @ChrisDayley

Disruptive Advertising website

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Mentioned In This Episode

TBJA 128 Michael Stelzner On Social Media & The Future Of Branded Content

VWO Visual Website Optimizer A/B testing platform

HotJar Heatmaps and analytics.

Sentient AI website

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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