Linda Lacina, managing editor at Entrepreneur.com shares top tips to help you get your story covered–break news, drive conversation and get remembered.
Linda Lacina is the managing editor at Entrepreneur.com. Her work has appeared in the Wall Street Journal, Smart Money, Dow Jones MarketWatch and Family Circle.
I just traveled the country on a bus tour to learn about entrepreneurship in the American West. Seven cities in five days.
Think Like A Journalist Quote
I’m a big fan of small business ownership. I think it’s the backbone of American innovation. But to be successful, you first have to have the courage to go for it. –Bill Rancic
Success Quote or Tip
Linda was hired to be an editor at a regional publishing company out of college. She and her team started working with the main papers in Detroit creating niche magazines. They launched several magazines but the one she’s most proud of is “Strut”. Find out why and what the publication did for the community.
When It Didn’t Work
Linda was working on Strut, a small magazine at a large publishing company. As the economy tightened, it saw a fight for relevance internally and externally, especially as the larger publication faced the bigger business need. Find out how long it lasted and why it did finally end as well as what it coincided with.
Top Tips Break News, Drive Conversation And Get Remembered
- What special access can we give readers that is not being given to anyone else?
- Make the data visual.
- Prove to an editor why it’s a story worth telling.
- Give exclusives. Provide behind the scenes looks at things no one can get any other way.
- Think numbers. Generate intriguing data that gets people talking–and your piece picked up.
- Raise your standards. Ask yourself if you’d see this story in your favorite magazine. If not, rethink your approach.
- Be a mirror. The brand journalism should reflect the outlet–and the reader. So if it’s a funny, whimsical pub, be funny. If it’s serious, go deep.
- Don’t get stuck on pillars or terminology.
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Pencil and paper.
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