Break News, Drive Conversation And Get Remembered, Linda Lacina, TBJApodcast 366
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Linda Lacina, managing editor at shares top tips to help you get your story covered–break news, drive conversation and get remembered.

Linda Lacina is the managing editor at Her work has appeared in the Wall Street Journal, Smart Money, Dow Jones MarketWatch and Family Circle.


I just traveled the country on a bus tour to learn about entrepreneurship in the American West. Seven cities in five days.

Think Like A Journalist Quote

I’m a big fan of small business ownership. I think it’s the backbone of American innovation. But to be successful, you first have to have the courage to go for it. –Bill Rancic

Success Quote or Tip

Have courage. 

Career Highlight

Linda was hired to be an editor at a regional publishing company out of college.  She and her team started working with the main papers in Detroit creating niche magazines. They launched several magazines but the one she’s most proud of is “Strut”. Find out why and what the publication did for the community.

When It Didn’t Work

Linda was working on Strut, a small magazine at a large publishing company. As the economy tightened, it saw a fight for relevance internally and externally, especially as the larger publication faced the bigger business need. Find out how long it lasted and why it did finally end as well as what it coincided with.

Top Tips Break News, Drive Conversation And Get Remembered

  1. What special access can we give readers that is not being given to anyone else?
  2. Make the data visual.
  3. Prove to an editor why it’s a story worth telling.
  4. Give exclusives. Provide behind the scenes looks at things no one can get any other way.
  5. Think numbers. Generate intriguing data that gets people talking–and your piece picked up.
  6. Raise your standards. Ask yourself if you’d see this story in your favorite magazine. If not, rethink your approach.
  7. Be a mirror. The brand journalism should reflect the outlet–and the reader. So if it’s a funny, whimsical pub, be funny. If it’s serious, go deep.
  8. Don’t get stuck on pillars or terminology.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

Pencil and paper.

One book, documentary, blog, podcast, or Internet Channel to watch?

Click the link below to purchase.

The Sense Of An Ending, Julian Barnes

Get a free audio book when you try Audible free for 30 days:

OR to get a physical copy of the book…click the book title below.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


Twitter @LindaLacina

Best way to pitch to Linda? Email her!

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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