How To Keep The Attention And Loyalty Of Your Customers, Dov Baron, TBJApodcast 364
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Keeping the attention and loyalty of your customers and key players is what every company wants. But how do you do it? Dov Baron, shares his top tips and why being vulnerable can help your brand.

Dov Baron has been speaking internationally for over 30 years, he’s the man with a finger on the pulse of the evolving world of NextGen leadership. One of Inc. Magazine’s Top 100 Leadership Speakers to hire, Dov Baron is a master storyteller! Considered by many as the leading authority on Authentic Leadership, and the founder of Full Monty Leadership and The Authentic Speaker Academy for Leadership. Outside of his speaking and training Dov works with multi-disciplinary leaders and executive teams to build the bonds that create organizational cultures that become Fiercely Loyal.

Dov is a bestselling author of several books. His latest book is Fiercely Loyal; How High Performing Companies Develop and Retain Top Talent. He also writes for and has been featured in many industry magazines including being featured on CNN, CBS Small Business Pulse, SHRM, Yahoo Finance, Boston Globe, Business in Vancouver, USA today, CEO, Entrepreneur and many more


Had a big fall…12 stories 120 feet …in 1990…Free Climbing…British Columbia. 10-12 reconstructive surgeries.

The difference between a pivotal vs a choice point in life.

Think Like A Journalist Quote

“If people believe they share values with a company, they will stay local to the brand.” –Howard Schultz

Success Quote or Tip

Stay curious.

The worst thing you can do is think you’re there.

Career Highlight

In 1984, Dov was a body builder who was asked to speak at a conference for his friend, Steve, who was CEO of the company. He opened by asking, “How many of you are racist? How many of you are prejudice?” Find out how that went down and why that launched his speaking career.

When It Didn’t Work

Top Tips How do you keep the attention and loyalty of your customers and your key players?

  1. Be vulnerable.
  2. Don’t just give business advice. Insert your personality and insight into your blogs, podcast, work.
  3. Be willing to collaborate.
  4. Stay off the pedestal. Work for the good of others.
  5. Get face-to-face.
  6. Get curious. Reveal something about yourself but don’t make it about you.
  7. Create a safe environment in your company.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

Facebook Live. iPhone6+

One book, documentary, blog, podcast, or Internet Channel to watch?

The Prophet

Illusions, Richard Bar

Good To Great, Jim Collins

Get a free audio book when you try Audible free for 30 days:

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


Twitter @TheDovBaron

Full Monty Leadership website

Mentioned In This Episode

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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