Using Neuroscience To Optimize The Customer Acquisition Process, Tom Shapiro, TBJApodcast 362
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The human brain is 30x more powerful than the world’s most powerful computer. Tom Shapiro shares how brands can use neuroscience to optimize the customer acquisition process.

Tom Shapiro is Founder and CEO of Stratabeat (, a marketing, branding and design agency. Through the years, Tom has developed marketing strategies for more than a dozen Fortune 500 clients, such as Intel, Hewlett-Packard, AT&T, Kraft Foods, eBay, Ameriprise, UnitedHealthcare, and P&G.

Previously, as Director of Digital Strategy at the digital marketing agency iProspect, Shapiro helped the firm grow from 85 employees to more than 700 in five years. Shapiro’s marketing insights have been published in,, GE’s Center for the Middle Market, HubSpot Blog, iMedia Connection, Internet Retailer, MarketingProfs, MediaPost, REALTOR Magazine, Search Marketing Standard, Website Magazine, among others.


I lived in Japan for six years!

Think Like A Journalist Quote

“How you think about your customers influences how you respond to them.” ―Marilyn Suttle

Success Quote or Tip

It’s all about them.

Career Highlight

Tom grew a company by 250 percent. He helped a British company secure clients in the U.S.

When It Didn’t Work

I’m an eternal optimist. When Tom started hiring employees his company was lacking systems and processes to make it and the new hires successful. Find out what his company did to solve this.

Top Tips Using Neuroscience to Optimize the Customer Acquisition Process

Evoke an emotional response out of your audience.

Make your marketing visual.

Solve your customers problems or help them achieve their objectives.

Make your marketing.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

One book, documentary, blog, podcast, or Internet Channel to watch?

Made To Stick, Chip Heath

Good Strategy, Bad Strategy

Get a free audio book when you try Audible free for 30 days:

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


Stratabeat website

Twitter @TomShapiro

Mentioned In This Episode

Better customer acquisition blog post

Making your marketing crazy effective using emotion

Website conversion: art and neuroscience

TBJA 221 Using Events To Build Brand Awareness, Jamie Turner

TBJA 266 Three Steps To Start A Movement, Joseph Ranseth

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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