Lessons For Entrepreneurs From Country Music's Brightest Stars, John Brubaker, TBJApodcast 354
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Why you need to dream really BIG. John Brubaker “Coach Bru” gives his top tips on lessons learned from Country music’s brightest stars. Find out how your brand can put these strategies into action.

(This episode is based on John’s upcomig book Stadium Status: Taking Your Business To The Big Time)

John Brubaker is a nationally renowned performance consultant, speaker and award-winning author. John teaches audiences how to obtain better results in business with straightforward tools that turbo charge performance. Using a multidisciplinary approach, “Coach Bru” helps organizations and individuals develop their competitive edge.

John is the author of two award-winning books: The Coach Approach: Success Strategies From The Locker Room To The Board Room, and Seeds of Success: A Leader, His Legacy, and The Lessons Learned.  Seeds of Success has been adapted into a screen play for a major motion picture.

Brubaker was recently named to Forbes Magazine’s “Top 10 Consultants Who Avoid The B.S”. John and his books have been featured in Forbes, CBS Radio, ESPN Radio, Talent Magazine, Sold Magazine, Fox Sports, Bloomberg News, NBC Sports Radio, Huffington Post and The Street.com.

His clients range from financial services to healthcare and manufacturing. Universities, sports teams and non-profits also call on John to enhance their teamwork and leadership performance.

John is a graduate of Fairleigh Dickinson University with a bachelor’s degree in psychology and a master’s degree in personnel psychology. Brubaker has completed his doctoral coursework in Sport Psychology at Temple University.


I was fired on my birthday and it was the greatest gift I ever received.

Think Like A Journalist Quote

Two things define you: Your patience when you have nothing, and your attitude when you have everything. Twitter quote from @EntrepreneurQ

Success Quote or Tip

“It has to be a mentality before it is a reality.” –John Brubaker

Quit the small thinking. Have a BIG vision.

Career Highlight

In 2002 John took his team to NCAA Final Four. They ended up losing to the National Champions 11-7. Find out what happened when ESPN called him and the lesson he learned.

When It Didn’t Work

John says he listened to “self-proclaimed experts who changed his branding and who he was. Early in John’s career he wasn’t seeing a result from these changes. Find out how what he did to find correction is direction.

Top Tips 5 Lessons For Entrepreneurs From Country Music’s Brightest Stars

Be YOU. Entertainers travel by limousine. Granger Smith didn’t do that. Instead, he arrived at the Red Carpet in a Chevy Silverado.

What’s really resonating is raw, real video.

Garth Brooks will find an audience members whose view is obstructed and have them moved to the front row, compliments of Garth Brooks.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

The handwritten note.

One book, documentary, blog, podcast, or Internet Channel to watch?

Start creating. Write your book, blog, podcast.


Twitter @CoachBru

Coach Bru website

Mentioned In This Episode

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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